Senior Go To Market Manager Digital Distribution
London, England, United Kingdom · Posted 10 days agoDescription
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Senior Go To Market Manager, Digital Distribution
London (Battersea Power Station) or Leeds / Hybrid
About the role
The Senior Manager, Digital Distribution is responsible for helping shape and execute SharkNinja's digital distribution strategy across the DTC and ecommerce channel. This role combines commercial delivery with operational excellence, managing how SharkNinja's products and experiences reach consumers through owned and partner digital channels. The ideal candidate is a strong operator who can drive a scaling digital distribution capability within a complex, fast-growing global organisation.
The Senior Manager, Digital Distribution owns how the model works — the launch standard, the commercial framework, the governance and the partner capability that determine whether each market succeeds.
Several markets are already live. The immediate priority is bringing the existing estate to a single standard, then making every subsequent launch faster and cheaper than the last. This is a hands-on operating role. It suits someone who can hold a standard with external partners who already have their own ways of working, and who is as comfortable in a weekly trading review as in a launch gate.
What you will do:
Digital Distribution Model & Strategy
- Design and execute the digital distribution strategy across SharkNinja's DTC and ecommerce estate, ensuring the right products reach the right consumers through the right digital channels at the right time.
- Define market prioritisation and the go-live roadmap against explicit criteria: partner digital capability, payments and tax complexity, logistics, language cost, category maturity and demand potential. Recommend sequencing to DTC and regional leadership.
- Translate distribution strategy into scalable, market-specific frameworks that can be executed consistently.
- Keep abreast of emerging digital distribution models, platform developments and consumer behaviour shifts to inform recommendations.
- Deliver and maintain platform scalability, with a working handoff into Design, UX and Creative so partner sites inherit the SharkNinja experience standard rather than diverging from it.
- Track emerging distribution models, platform developments and consumer behaviour shifts, and bring recommendations forward with a clear commercial case
- Run a gated launch process with explicit go/no-go criteria, and hold the authority to pause a launch that does not meet them.
- Reduce time-to-launch and cost-to-launch with each market by building reusable templates and standards instead of bespoke builds.
Channel Management & Optimisation
- Drive continuous improvement across digital distribution operations, using data and insight to identify and act on opportunities.
- Own day-to-day digital distribution partnerships, ensuring relationships are commercially productive and strategically aligned.
- Own the implementation of channel governance frameworks that ensure consistency, quality and compliance across digital distribution activity.
- Manage the digital distribution proforma and P&L end to end to determine the best levers across launch and business management
- Own the measurement standard — metric definitions, tagging governance and reliable partner data flow into SharkNinja’s central reporting environment.
- Chair quarterly business reviews with each partner alongside the regional commercial owner.
Cross-Functional Collaboration
- Partner closely with DTC, Marketing, Trading, Supply Chain, Technology and regional teams to ensure digital distribution activity is aligned with commercial priorities and operational capabilities.
- Collaborate with the DTC and Digital leadership team to feed into broader channel planning and go-to-market execution.
- Act as a subject matter expert on digital distribution trends, platform developments and emerging best practices.
- Act as a strong advocate for digital distribution across the organisation, sharing insights with senior stakeholders.
Commercial Performance
- Support delivery of digital distribution revenue targets, working closely with Trading, Finance and commercial teams.
- Monitor and report on distribution performance metrics, providing clear and actionable insight to senior leadership and the broader business.
- Identify and help capitalise on new digital distribution opportunities, including emerging channels, platforms and partnership models.
- Partner with Demand Planning and Supply Chain teams to ensure product availability is optimised across digital distribution channels.
What success looks like:
- A consistent, best-in-class digital distribution approach that drives measurable growth in revenue, availability and channel performance.
- Time to launch and cost-to-launch reducing measurably with each new market.
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