Senior Copywriter
Ogilvy Social.Lab South AfricaCape Town, Western Cape, South Africa · Posted 11 months agoDescription
Ogilvy Social Lab, part of WPP, is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.
We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.
Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
We are looking for a Senior Copywriter
As a Senior Copywriter, you will play a key role in developing and executing creative concepts and copy for multiple brands. You will collaborate closely with cross-functional teams, including art directors, strategists, and account managers, to create compelling and engaging copy that aligns with the brand's tone and style. Your expertise in conceptualization and extensive experience in social first, will ensure the successful delivery of captivating campaigns that resonate with the target audience.
Responsibilities
- Collaborate within a creative team to develop innovative and impactful concepts.
- Craft compelling and engaging copy for various platforms, including social media, websites, blogs, email marketing, digital advertising, radio and OOH.
- Ensure all copy aligns with the brand's voice and tone, while effectively communicating key messages and brand values.
- Collaborate closely with art directors and designers to ensure seamless integration of copy and visuals in the final campaign deliverables.
- Conduct thorough research on industry trends, consumer insights, and competitor analysis to inform and enhance your creative approach.
- Provide guidance and mentorship to junior copywriters, fostering a collaborative and creative work environment.
- Create presentations to present and articulate your ideas effectively to internal stakeholders and clients, incorporating feedback and making revisions as needed.
- Stay up-to-date with emerging trends, social media platforms, and industry best practices to continually improve your craft and contribute to the agency's growth.
Qualifications and Experience
- Bachelor's degree in advertising, marketing, communications, or a related field.
- Proven experience as a Copywriter, with a focus on conceptualization
- Strong portfolio showcasing your expertise in idea conceptualization and your ability to create compelling and impactful copy across various platforms.
- Exceptional writing skills with a creative flair, able to craft persuasive and emotionally resonant copy.
- Ability to think conceptually and generate innovative ideas that push the boundaries of campaigns.
- Proficiency in English with excellent grammar, spelling, and punctuation.
- Familiarity with SEO best practices and the ability to optimize copy for search engines.
- Strong attention to detail and the ability to deliver high-quality work within tight deadlines.
- Excellent communication and presentation skills, with the ability to effectively present and explain your ideas to both technical and non-technical stakeholders.
- Experience writing for the broader South African Market
- Proven track record of working within a creative team
Experience mentoring and providing guidance to junior copywriters is a plus.
Experience working in other markets in Africa is a plus.
Languages other than English related to SA also a plus.
Experience in Alcohol space is preferred.
Note: The job spec refers to a senior copywriter role with conceptual experience for a global alcohol brand, within C2 in Social Lab, part of Ogilvy South Africa.
About you
- Excellent interpersonal and communications skills
- Highly organized in thought and action
- Strong time management and organizational abilities
- Demonstrated ability to manage large projects with multiple priorities
- Able to work well within a team
Offer
- Full-time job within a growing and trendsetting agency
- Global client portfolio
- Attractive package and benefits
- Continuous trainings. Career conversation and growing opportunities
- Flexible homeworking policy
Similar jobs
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Ogilvy Social Lab, part of WPP, is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint. We have enabled 'borderl…
Ogilvy Social Lab, part of WPP, is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint. We have enabled 'borderl…
Ogilvy Social Lab, part of WPP, is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint. We have enabled 'borderl…
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help b…
Ogilvy Social Lab, part of WPP, is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint. We have enabled 'borderl…
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class hu…
Est. 127,500 USD
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Ogilvy Social Lab, part of WPP, is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint. We have enabled 'borderl…
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Role Summary The Strategy Director will lead the agency’s strategic capabilities, with an acute understanding of how communications and culture, technology and platforms, intersect in the mind of the consumer. Additional…
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class hu…
Role Summary The Social Media Manager plays a crucial role in developing and executing social media strategies for our clients. Their primary focus is to build and maintain a strong online presence, engage with the targe…
Est. 100,000 USD
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
ROLE SUMMARY Account Manager should be confident in managing their own workload and projects and show a capacity for strategic thinking. Trusted by the client to understand issues and what has been agreed, doing the job…
takealot.com, South Africa's leading online retailer, is looking for a highly talented Digital Campaign Specialist Team Lead to join our team in Cape Town.We are a young, dynamic, hyper growth company looking for smart,…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 127,500 USD
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class hu…
Est. 100,000 USD
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human firs…
takealot.com, South Africa's leading online retailer, is looking for a highly talented Digital Graphic Designer to join our Marketing team in Cape Town. We are a young, dynamic, hyper growth company looking for smart, cr…
Est. 85,000 GBP
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Est. 250,000 USD
At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services…
Est. 60,000 GBP
About us At Design Bridge and Partners, part of WPP, we design brands with the power to move. Pulling people towards them with an irresistible force that compels and connects. With 900 creative minds across 17 studios wo…