Description
This is a high-impact, commercial-facing leadership position. As the Deputy Head of Finance, you are the strategic co-pilot to the Country Manager. You will move beyond reporting numbers to owning profitability, cash discipline, and capital allocation across our service and e-commerce business models. You will be expected to use data to tell the story of where we are going, not just where we have been.
What You’ll Do
1. Strategic P&L Leadership
- Full Ownership: Direct the Vietnam country P&L with a granular focus on Gross Profit (GP) by business unit, client, and product.
- Performance Metrics: Monitor and improve GP per headcount (GP/FTE) and contribution margins.
- Strategic Decisioning: Define allocation logic for shared costs (SG&A) and provide clear "Scale, Fix, or Stop" recommendations for business units.
- Outcome: Transition business decisions from intuition-led to data-driven.
2. Cashflow & Working Capital Control
- Proactive Management: Own the rolling 12-week cashflow forecast with high precision.
- AR Strategy: Drive AR accountability by profiling client risk, setting credit terms, and establishing rigorous escalation protocols with Sales and Ops.
- Optimization: Manage unbilled revenue and WIP to improve the overall cash conversion cycle.
3. E-commerce Financial Governance
- Unit Economics: Build and maintain models that track contribution margin after platform fees, logistics, and ad spend.
- Burn Rate Clarity: Differentiate between accounting profit and actual cash burn to eliminate financial blind spots.
- Performance Partnering: Work with performance marketing teams on scenario planning to ensure every marketing dollar drives positive Operating Profit (OP).
4. Business Partnering & Scenario Planning
- Advisory: Act as a peer-level advisor to BU Heads, stress-testing plans before execution.
- Forward-Looking Models: Build scenarios for headcount scaling vs. GP impact and revenue mix shifts (Service vs. E-com).
- Risk Mitigation: Identify and flag potential financial deviations 1–2 months in advance.
5. Regional Interface & Governance
- Credibility: Ensure timely monthly closes and audit readiness while representing Vietnam in regional discussions.
- Advocacy: Translate regional KPIs into local reality, pushing back when regional metrics conflict with local business sustainability.
6. Team Transformation
- Leadership: Transition the local finance team from "traditional accounting" to a "business finance" powerhouse.
- Scalability: Implement tools and dashboards to reduce reliance on manual Excel workarounds.
Who You Are
- Bachelor’s Degree is required
- CPA qualification (or equivalent professional accounting certification) is required.
- Experience leading a large-scale team (8 - 10 members)
- Ownership Mentality: Proven track record of owning a P&L with direct impact—not just reporting on it.
- Deep understanding of GP mechanics, SG&A allocation, and unit economics.
- Experience in high-growth, non-linear models (E-commerce, Platforms, or Performance-based agencies).
- The ability to challenge senior BU leaders constructively, using data to influence commercial outcomes.
- Good communication skills both Vietnamese and English
Why You'll Love It
- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year)
- Annual Leave: 15 days and other leave types
- Private Health Insurance
- MacBook to be provided
- Good chance to explore new trends in the digital market
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in a professional, active, international and dynamic environment
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