Go-to-Market & Industry Marketing Manager
Remote · Posted 27 days agoDescription
AccuWeather is expanding its Marketing team and looking a Go-to-Market & Industry Marketing Manager to join its growing team. The Go-to-Market & Industry Marketing Manager supports the execution of AccuWeather's go-to-market strategy across priority industries and strategic growth initiatives. This role partners closely with Sales, Business Development, Product Marketing, Customer Success, and Revenue Operations to develop industry-specific messaging, customer stories, sales enablement materials, campaigns, webinars, and market-facing programs that accelerate enterprise growth.
The ideal candidate is an execution-oriented marketer who enjoys translating customer insights and business strategy into repeatable go-to-market programs. This individual will help operationalize industry marketing initiatives, support multiple strategic growth priorities, and continuously improve how AccuWeather brings solutions to market.
KEY RESPONSIBILITIES
Industry Go-to-Market Execution
- Support execution of go-to-market programs across priority industries, including Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, Healthcare, and other strategic growth markets.
- Develop and maintain industry messaging, value propositions, customer stories, and sales collateral.
- Create and maintain industry landing pages, webinars, campaigns, nurture programs, and supporting marketing assets.
- Support industry-specific product launches and commercialization initiatives.
Customer & Market Intelligence
- Conduct customer interviews, market research, and competitive analysis to support go-to-market planning.
- Monitor industry trends, emerging customer needs, buying center evolution, and competitive positioning.
- Translate market insights into messaging, campaign recommendations, and customer-facing content.
- Maintain industry personas, use cases, and supporting documentation.
Sales Enablement
- Develop sales plays, battle cards, presentations, customer proof points, and enablement materials.
- Partner with Sales and Business Development to support strategic account planning and executive meetings.
- Ensure customer-facing messaging remains consistent across campaigns, presentations, and outbound programs.
- Support development of case studies, testimonials, and industry-specific success stories.
Campaign & Program Execution
- Execute industry webinars, customer panels, conference follow-up campaigns, and thought leadership initiatives.
- Partner with Product Marketing, Creative Services, and Digital Marketing to deliver integrated campaigns.
- Coordinate cross-functional activities supporting strategic growth initiatives.
- Support AI-assisted marketing workflows and identify opportunities to improve campaign execution through automation.
Cross-Functional Collaboration
- Partner closely with Product, Marketing, Sales, Business Development, Customer Success, Revenue Operations, and Creative Services.
- Support multiple strategic initiatives as business priorities evolve.
- Contribute to continuous improvement of AccuWeather's go-to-market processes and marketing effectiveness.
QUALIFICATIONS
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 4–7 years of experience in B2B Marketing, Industry Marketing, Product Marketing, Sales Enablement, or Go-to-Market roles.
- Experience developing customer-facing marketing content and sales enablement materials.
- Strong understanding of enterprise buying processes and customer journeys.
- Excellent written communication, presentation, and storytelling skills.
- Experience managing multiple cross-functional projects simultaneously.
- Strong analytical skills with the ability to translate customer and market insights into actionable marketing programs.
Preferred Qualifications:
- Experience supporting enterprise software, SaaS, APIs, data, AI, or technology solutions.
- Experience working with CRM and marketing automation platforms such as HubSpot.
- Familiarity with AI-powered productivity and content development tools.
- Experience supporting webinars, conferences, c
Similar jobs
ABOUT ROCKET LAB Rocket Lab is the end-to-end space company building rockets, spacecraft, and critical subsystems that keep the world connected, protected, expand humanity’s reach to the Moon, Mars, and beyond. We move f…
Est. 85,000 USD
AccuWeather is expanding its Marketing team and looking a Marketing Analyst, Subscription Growth to join the growing team. The Marketing Analyst, Subscription Growth supports AccuWeather's subscription growth strategy ac…
D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fun…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 120,000 USD
Position Overview The Associate Director, Video Partnerships is a high-level client team specialist role requiring strong leadership and managerial skills. The role involves a strong knowledge of the video space and avai…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 80,000 GBP
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
ROLE: ACCOUNT EXECUTIVE TEAM: THE KITCHEN NORTH AMERICA LOCATION: TORONTO COMPANY OVERVIEW: The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and soci…
Est. 90,000 USD
Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experience…
Est. 55,000 USD
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 85,000 USD
Business Overview We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite peopl…
Est. 80,000 USD
Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experience…
Est. 85,000 USD
About TEGNA TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 120,000 USD
Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experience…
Est. 65,000 USD
AccuWeather is expanding its Marketing team and looking an Executive Marketing Program Coordinator to join the growing team. The Executive Marketing Program Coordinator supports AccuWeather's executive engagement program…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 120,000 USD
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 125,000 USD
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 120,000 USD
Business Overview KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 65,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 65,000 USD
ROLE: ACCOUNT EXECUTIVE TEAM: THE KITCHEN NORTH AMERICA LOCATION: CHICAGO (HYBRID) COMPANY OVERVIEW: The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 30,000 EUR
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 95,000 USD
Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experience…
Est. 140,000 USD
About Lucid At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning v…