Director, Paid Social
New York, New York, United States · Posted 2 months agoDescription
Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
Position Overview
You will serve as the primary day-to-day client contact on a specific piece(s) of business. This role involves deep client vertical knowledge which leads to managing the account, developing and executing innovative Social media plans that address the client’s strategic objectives. You will also be responsible for the development of strong Paid Social teams leading the execution of world-class Social programs. The Director encourages teams to think outside the box, work closely with cross-discipline teams, find ways to modernize and test new concepts, and stay abreast of the client industry to provide exceptional work. We’re looking for a candidate who has continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information.
Responsibilities
- Judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story.
- Utilize online performance tracking and measurement tools
- Represent company philosophies and expertise to external parties, including clients and partner agencies
- Continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information
- Drives the social process for client teams and across the craft, ensuring integration across channels and avoiding channel silos.
- Encourages exploration and a “test and learn” approach to identify new opportunities and improve business outcomes.
- Applies agency POVs and partnership opportunities to client needs.
- Assist with new business pitches, including research, paid social recommendations, and potentially presenting to new prospects.
Supervisory Responsibilities:
- Directly manages Associate Directors and Managers and ensures all junior team members stay on track developing skills for their level, receive actionable feedback and support their goals and growth. Identify new opportunities for team members outside of the day-today client work.
- Manage, develop, and inspire internal social teams; foster an environment that enables action
- Plays an active role in conflict resolution across teams. Identifies gaps, suggestions solutions and resolves problems before they escalate.
- Manages workloads distribution, set timelines and ways of working with broader team including troubleshooting and resolving issues.
- Provides input on staffing plan recommendations, new hires, and promotion opportunities/
- Keep leadership up to date with team and client updates.
Qualification - Required Skills
- Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
- 2+ years’ experience managing a client and 2+ direct reports and providing feedback and performance reviews.
- Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
- Proficient in Facebook, Instagram, X (formerly Twitter), Snap, LinkedIn and Pinterest; Mastery of said social platform capabilities across campaign type, platform research tools and understanding of third-party partnerships and capabilities such as shopping platforms, influencer, product feed management, mobile measurement partners, etc.
- Extensive experience writing and presenting relevant information; Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite
- Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
- Understand implications of data and privacy regulations and when to consult with experts across the organization
- Strong analytics skills, thorough understanding of paid social measurement and experience utilizing multiple native measurement tools.
- Demonstrated ability to grow junior talent and help develop team skills / careers
- Solid organizational skills, attention to detail, and accuracy when working with numbers
- Strong interpersonal skills including clear communication skills and positive attitude
- Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
- Strong organizational skills, ability to multitask in a fast-paced environment, and oversee a team.
Qualifications - Desired Skills
Similar jobs
Est. 85,000 USD
About TEGNA TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million…
Est. 140,000 USD
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 120,000 USD
Position Overview The Associate Director, Video Partnerships is a high-level client team specialist role requiring strong leadership and managerial skills. The role involves a strong knowledge of the video space and avai…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
ROLE: ACCOUNT EXECUTIVE TEAM: THE KITCHEN NORTH AMERICA LOCATION: TORONTO COMPANY OVERVIEW: The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and soci…
Est. 120,000 GBP
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 85,000 GBP
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 140,000 USD
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 60,000 EUR
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 85,000 USD
Business Overview We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite peopl…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 80,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 140,000 USD
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus…
Est. 65,000 USD
ROLE: ACCOUNT EXECUTIVE TEAM: THE KITCHEN NORTH AMERICA LOCATION: CHICAGO (HYBRID) COMPANY OVERVIEW: The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts…
Est. 120,000 USD
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 125,000 USD
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 60,000 EUR
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 120,000 USD
Business Overview We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite peopl…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 65,000 EUR
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus…
Est. 85,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 80,000 GBP
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 85,000 USD
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trus…