Freelance Salesforce Campaign Specialist
VMLSan José, San José Province, Costa Rica · Posted 5 months agoDescription
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Sobre WPP
WPP es el socio de crecimiento de confianza para las marcas líderes del mundo. Unimos inteligencia de medios de vanguardia y soluciones de datos, creatividad de clase mundial, producción de próxima generación, soluciones empresariales transformadoras y asesoramiento estratégico experto en una única empresa, impulsada por talento excepcional y nuestra plataforma de marketing agencial, WPP Open, para ayudar a nuestros clientes a navegar el cambio, capturar oportunidades y generar un crecimiento transformador. Para más información, visite WPP.com.
Job Summary
The Salesforce Campaign Specialist is a pivotal and highly visible member of the project team, responsible for the strategic design, precise execution, optimization, and leadership of high-volume, complex digital marketing campaigns for our client. This role demands an individual with deep expertise in enterprise-level Email Service Providers (ESPs), advanced SQL for intricate data segmentation, and hands-on experience with Customer Data Platforms (CDPs).
You will be instrumental in translating overarching marketing strategies into robust technical deployments, often operating independently on technical architecture without detailed specifications. This position requires a proactive mindset, strong client-facing communication skills, and the ability to design end-to-end solutions, taking full ownership from conception to delivery. You will not just execute, but also consult, strategize, and drive forward critical initiatives, including a significant migration to Adobe Experience Platform. If you thrive in a dynamic, high-impact environment and possess a strong blend of technical acumen, analytical skills, and strategic leadership potential, we encourage you to apply.
Key Responsibilities:
- Strategic Campaign Design & Advanced Segmentation:
- Strategically design and implement complex audience segmentation logic for 30-40 distinct audiences per campaign, primarily utilizing sophisticated SQL-based waterfall methodology for our Tier 1 programs.
- Develop and optimize advanced SQL queries for precise customer targeting, leveraging ownership, lease/finance, and behavioral data sources.
- Lead comprehensive campaign classification, tracking setup, and coordinate closely with the analytics team to ensure accurate segment methodology and robust reporting.
- Support multiple push notification audiences throughout the year, collaborating with internal teams (e.g., Station team) and platform providers (e.g., Conductor platform).
- Support "Always On" campaigns, including:
- MYCO (Model Year Change Over) updates and new model year rollouts across 12 carlines.
- Handraiser, Build & Price, and Sold Order journeys.
- Custom audience builds for eNews campaigns.
- Development of Landing Pages and CloudPages for specific campaign initiatives.
- Deliverability Ownership & Quality Assurance:
- Take full ownership of deliverability monitoring, troubleshooting, and mitigation strategies across major email clients (Gmail, Yahoo, Outlook, Apple Mail), ensuring optimal inbox placement for 60-70M monthly email sends.
- Manage and support a high-volume email environment, consistently handling monthly email sends of 60-70M.
- Perform rigorous Quality Assurance (QA) on all campaign builds before deployment to ensure accuracy, functionality, and adherence to brand guidelines.
- Coordinate proactively with vendors like Validity and Movable Ink, specifically participating in and leading planning and monitoring meetings for deliverability with Validity/Everest.
- Personalization & Innovation Leadership:
- Lead the implementation, planning, and management of personalization modules using tools like Movable Ink and Litmus, fostering strong collaboration with vendors.
- Data Platform & Advanced Segmentation (FY161 Base Scope Support):
- Build and activate advanced audience segments within Adobe Experience Platform (AEP) for various CRM use cases.
- Support and execute Test & Learn initiatives, including up to 10 tests per year incorporating robust holdout group methodologies.
Similar jobs
Est. 65,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 80,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 85,000 USD
Business Overview We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite peopl…
Est. 85,000 USD
AccuWeather is expanding its Marketing team and looking a Marketing Analyst, Subscription Growth to join the growing team. The Marketing Analyst, Subscription Growth supports AccuWeather's subscription growth strategy ac…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 85,000 USD
AccuWeather is expanding its Marketing team and looking a Go-to-Market & Industry Marketing Manager to join its growing team. The Go-to-Market & Industry Marketing Manager supports the execution of AccuWeather's…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 120,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 85,000 GBP
About Us IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provide…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 80,000 GBP
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 80,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 85,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 60,000 USD
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 80,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
ROLE: ACCOUNT EXECUTIVE TEAM: THE KITCHEN NORTH AMERICA LOCATION: TORONTO COMPANY OVERVIEW: The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and soci…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 152,500 USD
About SRS Acquiom SRS Acquiom delivers the smartest way to run a deal™ through a platform and services designed to help deal parties manage complex M&A and loan agency transactions more efficiently. Based in Denver,…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 35,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 55,000 GBP
Why Choose Bottomline? Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 tri…