Description
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
About the role
We are looking for a detail-oriented, highly analytical, and intellectually curious Research Analyst to join our growing research and strategy team.
In this role, you will initially work exclusively on one of our agency’s flagship accounts: Microsoft. You’ll have the opportunity to dive deep into one of the world's most influential technology brands, helping the team turn research, data, and market intelligence into stronger strategic direction. As our business and your career evolve, you could expand your scope to other exciting clients across our portfolio.
This role is designed for a data-driven thinker who loves digging into complex datasets and research, taking genuine pride in the quality, accuracy, and rigour of their work. We’re looking for someone who is organised, proactive, and eager to translate raw information into powerful, strategic narratives.
The opportunity: why join us?
As a Research Analyst, you are not just joining a team to build decks; you are buying into a fast-track environment for professional growth.
- Direct mentorship: You will work in a tight-knit, highly collaborative team, learning directly on a day-to-day basis from our Senior Strategist, Strategy Lead, and Head of International Strategy. This flat structure means you will have immediate exposure to high-level strategic thinking, client presentations, and decision-making processes.
- Real ownership & high impact: We don't believe in siloing our analysts. You will have a voice in the room and own well-defined pieces of research and analysis, from analyzing large consumer data sets to identifying the cultural shifts that inform our client's next big campaign.
- Clear career progression: In a small, agile team, your impact is highly visible. We are committed to nurturing junior talent and providing a clear path for you to deepen your research capability, broaden your strategic contribution, and step into greater responsibility as the team and client account expand.
Key responsibilities
Data-driven insights & research rigour
- Quantitative analysis: Support the team in executing rigorous research processes. This includes assisting in the drafting of surveys, analysing quantitative audience segmentation studies, and synthesizing complex data sets.
- Performance analysis: Review past campaign and business performance data to identify trends, measure effectiveness, and uncover optimization opportunities.
- Social listening & auditing: Leverage social listening tools to monitor conversations, identify audience pain points, and extract clear, actionable insights rather than just pulling raw numbers.
- Qualitative support: Assist in preparing for and analyzing qualitative research, such as focus groups and depth interviews.
Competitive & cultural intelligence
- Competitor intelligence: Conduct regular competitor analysis across communications, campaigns, social presence, and market positioning.
- Trend spotting: Surface emerging narratives and flag relevant cultural, technological, or category moments in a timely and structured way.
- Whitespace identification: Spot gaps in the market and find untapped opportunities where our client can stand out.
Strategic storytelling & project support
- Decks & deliverables: Help translate raw research, data, and social listening findings into clear, highly visual, and digestible summaries, insight decks, and trend reports that support strategic decision-making.
- Knowledge management: Maintain organised and accessible documentation, research libraries, and data sources for the wider team.
- Meeting prep: Support the team in preparing high-quality materials for strategy presentations, workshops, and client briefings.
Skills & experience
Essential
- Data literacy & analytical rigour: Strong analytical skills with a genuine comfort working with numbers. You are someone who looks at a spreadsheet or data dashboard and naturally starts looking for the "why" behind the numbers.
- Insight generation: An ability to go beyond simple desk research to find the so what? in data, translating raw metrics into clear strategic recommendations.
- Strong written and verbal English fluency. All applications must include a CV submitted in English to be considered.
- Attention to detail: An uncompromising eye for detail—you spot the inconsistencies in data and take pride in presenting polished, error-fre
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