Social Media Specialist - Supporting LATAM
SharkNinjaNew York, New York, United States · Posted 9 days agoDescription
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
ABOUT THE ROLE
SharkNinja is looking for a Social Media Specialist who thrives in a fast-paced, culture-driven environment and can operate fluidly across three distinct brand identities—Shark Home, Ninja Kitchen, and Shark Beauty. This is not a single-brand role: you’ll be the connective tissue across our organic social presence, keeping all three handles moving with speed, precision, and platform fluency.
You’ll work closely with brand leads and a senior social manager to execute content calendars, monitor trends, manage community, and support influencer activations—making sure every brand shows up consistently, culturally, and on time. A meaningful part of this role sits in influencer operations: reviewing and approving creator content, tracking campaign performance, and maintaining the day-to-day relationships that keep our creator ecosystem running.
Fully fluent in Spanish and English, with genuine cultural fluency in LATAM markets — this role supports our Spanish-language LATAM social presence, and you'll be writing copy, managing community, and reviewing creator content in Spanish daily.
WHAT YOU’LL DO
Content Calendar & Publishing
- Maintain a shared cross-brand content calendar across Instagram, TikTok, and YouTube Shorts
- Schedule and publish approved posts on time across all three brand handles
- Flag coverage gaps, conflicting priorities, or whitespace to the senior lead proactively
- Pull weekly performance snapshots per brand and share with the team
Influencer Operations & Content Approval
- Serve as the day-to-day point of contact for agencies, creators and influencers across all three brands
- Review and approve influencer content for brand alignment, messaging accuracy, and FTC compliance before publishing
- Coordinate briefing, feedback rounds, and revision cycles with creators to keep campaigns on schedule
- Track influencer content performance—views, engagement, saves, reach—and compile per-campaign and cross-brand reports
- Manage influencer seeding logistics end-to-end: product allocation, shipping, confirmation, and follow-up
- Maintain an active roster of seeded and gifted creators per brand, including performance history and relationship notes
- Support UGC identification and repurposing—flagging strong creator posts for organic reshares or paid amplification
Trend Monitoring & Ideation
- Monitor TikTok, Instagram Reels, and YouTube Shorts daily for emerging trends relevant to each brand
- Flag timely opportunities to brand leads and draft reactive content briefs for quick-turn execution
- Maintain a living trend log the broader team can pull from across brands
- Concept UGC prompts and seed ideas that support influencer activations and organic storytelling
Community Management & Engagement
- Own Spanish-language community management and content adaptation for LATAM, ensuring copy, trends, and creator content are culturally resonant rather than directly translated
- Manage comments, DMs, and brand tags in each brand’s distinct voice
- Monitor UGC and surface reshare or seeding opportunities in real time
- Escalate issues, spikes in sentiment, or viral moments to the senior lead immediately
- Help maintain and evolve a brand voice guide for each of the three brands
Cross-Brand Coordination Support
- Track asset status and ensure on-time delivery per platform and campaign
- Compile monthly performance recap decks with key learnings per brand for stakeholder review
- Partner with creative, ops, and paid teams to ensure influencer content integrates into the broader brand strategy
WHAT WE’RE LOOKING FOR
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