Description
ROLE SUMMARY
As a Digital Media Executive, you will work in lockstep with our Digital Centre of Excellence to design, execute, and optimize high-impact, multi-channel digital media campaigns. This is a highly analytical, data-driven, and fast-paced role requiring a blend of creative problem-solving and rigorous financial discipline. You will be responsible for translating client business objectives into high-performing media strategies, managing budgets with precision, and maximizing ROI across all paid digital channels.
KEY RESPONSIBILITIES & ACCOUNTABILITIES
1. Digital Media Strategy & Execution
- Strategic Support: Partner with the Digital Media Manager to build and present robust, data-backed media strategies for Tier-1 brands.
- Campaign Execution: Manage the end-to-end setup, launching, and monitoring of paid campaigns across programmatic, search, paid social, and display networks.
- Content & Channel Optimization: Analyze client online presence and advise creative/content teams on how to match content distribution with the highest-performing digital channels.
- Trend Advocacy: Continuous research of emerging digital media platforms, ad-tech tools, and industry trends to keep Ogilvy's media offerings cutting-edge.
2. Data Analytics, Insights & Reporting
- Performance Tracking: Actively monitor and analyze core performance metrics (reach, impressions, CTR, CPC, conversion rates, and overall ROI).
- Actionable Insights: Translate complex data trends into clear, actionable recommendations for internal creative and media planning teams.
- Client Reporting: Formulate and deliver regular, comprehensive campaign performance dashboards and post-campaign analyses (PCAs) to client stakeholders.
3. Financial, Budget & Process Management
- Financial Stewardship: Manage client media budgets strictly, executing daily pacing checks and monthly reconciliations to guarantee zero overspends or underspends.
- Compliance & Workflow: Adhere strictly to internal agency financial workflows, including client onboarding, timely invoicing, and obtaining formal setup approvals.
- Proof of Flight: Ensure complete campaign compliance by generating and archiving "proof of flight" documentation for all active campaigns.
- Cost Efficiency: Identify opportunities for cost-control and programmatic optimization to drive maximum financial efficiency for both the client and the agency.
4. Stakeholder & Project Management
- Cross-Functional Alignment: Act as the primary technical point of contact for daily media queries, collaborating directly with Creative, Content, and Digital PR teams to align media spend with brand messaging.
- Timeline Management: Oversee the campaign lifecycle from brief to final reporting, ensuring all deliverables meet strict agency standards and client deadlines.
HOW YOUR SUCCESS WILL BE MEASURED (KPIs)
- Campaign ROI/ROAS: Meeting or exceeding client performance benchmarks.
- Budget Accuracy: Delivering campaigns with 100% budget utilization (0% overspend/underspend).
- Reporting Timeliness: Delivery of weekly, monthly, and post-campaign reports within agreed SLAs.
- Process Compliance: Flawless execution of internal financial setup approvals and "proof of flight" collection.
SKILLS, EXPERIENCE & QUALIFICATIONS
Education & Experience
- Degree: Bachelor’s degree in Marketing, Advertising, Communication, Business, or a closely related field.
- Experience: 3+ years of professional experience in digital media planning, media buying, or a dedicated performance marketing role (agency experience highly preferred).
Technical & Platform Knowledge
- Creative Tools: Mandatory proficiency in Adobe Creative Suite (Photoshop/Illustrator for ad format adjustments) and Microsoft Office Suite (advanced Excel is a must).
- CMS & CRM: Hands-on experience with Content Management Systems (preferably WordPress) and Customer Relationship Management (CRM) workflows.
- Email & Social Analytics: Solid understanding of email marketing platforms (e.g., MailChimp, EveryAction) and native social media analytics dashboards (Meta Business Suite, Google Analytics 4, LinkedIn Campaign Manager).
Soft Skills
- Exceptional written and verbal communication skills; comfortable presenting data to senior client stakeholders.
- Sharp analytical, problem-solving, and numerical skills with obsessive attention to detail.
- Proven ability to work under pressure, meet tight deadlines, and navigate a fast-paced agency environment.
- A collaborative mindset with previous exposure to communications management.
ARE YOU AN "OGILVY" FIT?
Our culture is defined by seven core operational beliefs. We look for candidates who embody these values:
- Continuous Growth: You actively seek "regular OS upgrades"—constantly upskilling to stay ahead of the digital curve.
- Hands-On Execution: You believe in "more cows than milkmen." You contribute to the work hands-on before managing or commenting on it.
- Data + Creativity: You believe that the ultimate creative solutions are powered by the holy trinity of Data, Content, and Tech.
- Inclusive Mindset: You value diversity as a competitive advantage and thrive in multicultural environments.
- Radical Collaboration: You prefer collaborative advantages over isolated competitive advantages.
- The Team First: You are a "Team Individual"—you prioritize collective success over individual credit.
- Intrapreneurial Spirit: You are not afraid to "fail often, fail fast," piloting new ideas and learning quickly from setbacks.
Similar jobs
Role Summary The Social Media Manager plays a crucial role in developing and executing social media strategies for our clients. Their primary focus is to build and maintain a strong online presence, engage with the targe…
Role Summary The Strategy Director will lead the agency’s strategic capabilities, with an acute understanding of how communications and culture, technology and platforms, intersect in the mind of the consumer. Additional…
Role Summary The Digital Media Executive supports the planning, execution, monitoring, and reporting of digital media campaigns across multiple platforms and client accounts. The role works closely with internal teams, m…
ROLE SUMMARY Account Manager should be confident in managing their own workload and projects and show a capacity for strategic thinking. Trusted by the client to understand issues and what has been agreed, doing the job…
Role Summary The SEO Manager will oversee and execute search engine optimization strategies to improve a company’s online visibility and search rankings. This role involves developing and implementing SEO initiatives tha…
Role Summary The Content Manager is responsible for overseeing the creation, editing, quality assurance, and publishing of content across digital platforms. The role ensures all content is accurate, engaging, brand-align…
Est. 315,000 USD
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Est. 85,000 USD
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Est. 85,000 GBP
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Est. 85,000 GBP
About Ogilvy Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy throug…
Est. 85,000 USD
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Ogilvy Social Lab, part of WPP, is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint. We have enabled 'borderl…
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Est. 165,000 USD
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Est. 42,000 EUR
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Est. 80,000 GBP
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Est. 65,000 USD
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Est. 85,000 GBP
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Est. 100,000 USD
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Est. 55,000 GBP
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Est. 55,000 USD
About Ogilvy Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Bo…
Est. 60,000 GBP
Senior Influence Strategist Department: Influence Strategy Location: London Contract Type: Fixed-Term 12-MonthsFull Time/Part time: Full Time Reporting into: Strategy Director The Role Are you deeply immersed in internet…