Digital Media Executive

ScangroupGhana · Posted 3 months ago

Full-time

Description

Role Summary

The Digital Media Executive supports the planning, execution, monitoring, and reporting of digital media campaigns across multiple platforms and client accounts. The role works closely with internal teams, media partners, and clients to ensure campaigns are delivered efficiently, accurately, and in line with campaign objectives.

This role is ideal for an early-career digital media professional with a strong interest in digital marketing, performance media, analytics, and campaign operations. The successful candidate will support campaign implementation, reporting, vendor coordination, and performance monitoring while building foundational expertise across digital platforms and media channels.

Key Responsibilities

Campaign Execution & Support

Support the setup, monitoring, and optimization of digital media campaigns across platforms including social, search, display, video, and programmatic media.
Assist in implementing approved media plans and ensuring campaigns go live accurately and on schedule.
Monitor campaign delivery and flag any performance or operational issues to the wider team.
Support quality assurance checks across campaign assets, links, tracking, and reporting.

Reporting & Performance Monitoring

Compile campaign reports and dashboards highlighting key performance metrics and insights.
Support tracking of KPIs including impressions, reach, engagement, CTR, conversions, and media spend.
Assist in analyzing campaign performance data and identifying optimization opportunities.
Support market research, competitor tracking, and audience analysis activities where required.

Client & Vendor Coordination

Support communication with clients, media vendors, and platform partners on campaign-related matters.
Share campaign booking details and maintain clear communication with suppliers and partners.
Assist in ensuring suppliers and vendors deliver against agreed timelines and campaign requirements.
Work closely with internal teams including media, creative, strategy, finance, and account management teams.

Financial & Administrative Support

Support media reconciliations, invoice tracking, billing processes, and campaign documentation.
Assist in monitoring campaign budgets and spend pacing to ensure alignment with approved plans.
Work collaboratively with commercial and finance teams on supplier invoices and payment processes.
Maintain accurate campaign records, reports, and operational documentation.

Learning & Capability Development

Stay updated on digital media trends, platform updates, and emerging technologies.
Build foundational knowledge across performance marketing, analytics, audience targeting, and campaign optimization.
Participate in internal training, certifications, and capability-building initiatives.
Contribute positively to team collaboration, innovation, and continuous improvement efforts.

Role Requirements

Required Qualifications & Experience

Bachelor’s degree in marketing, Advertising, Communications, Business, or a related field.
1–2 years’ experience in digital media, media planning, campaign coordination, or marketing support roles.
Basic understanding of digital media platforms including Meta, Google, YouTube, TikTok, or similar platforms.
Strong interest in digital marketing, analytics, and campaign performance.
Good communication, organizational, and multitasking skills.
Strong attention to detail and ability to manage multiple deadlines.

Preferred

Exposure to media agency or digital marketing environments is an added advantage.
Familiarity with digital reporting tools such as Google Analytics, Meta Business Suite, or Campaign Manager is desirable.
Digital marketing certifications such as Google Ads or Meta Blueprint are an added advantage.

Technical Skills & Competencies

Basic understanding of digital media planning and campaign execution.
Strong analytical and numerical skills.
Proficiency in Microsoft Excel, PowerPoint, and reporting tools.
Ability to interpret campaign data and performance metrics.
Good administrative and coordination capability.
Strong time management and organizational skills.

Company Overview

Ogilvy Africa is the largest network agency on the continent catering to 40 countries with a team of ~900 people across Central, East and West Africa. Headquartered in Nairobi - Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB Inbev, Airtel, Africa CDC, Bill & Melinda Gates, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mastercard Foundation, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Standard Chartered, Total, Tullow, UNICEF, Unilever, Visa, Vodafone and WWF amongst others.

We offer services across the full spectrum of marketing domains including advertising (on and offline), Customer Engagement & Commerce, Digital Transformation, Shopper Marketing, Media, PR & Influence; all under one unified setup. We’ve also created proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.

In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa); to name a few.

Ogilvy is a leading global creative network of WPP. Launched by David Ogilvy over 70 years ago, it’s referred-to as the Agency of Giants, by several industry experts.

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