Description
*This position is fully remote/home based. Applications will be accepted from candidates based in the UK
Role summary
PLOS is a nonprofit organization on a mission to drive open science forward with measurable, meaningful change in research publishing, policy, and practice. We believe in a better future where science is open to all, for all.
The Marketing Executive supports the successful delivery of PLOS’ marketing and communications strategy, delivering activity across campaigns, digital channels, events and other marketing initiatives. The role combines hands-on marketing delivery with strong coordination skills, helping translate marketing plans and briefs into effective activity across web, advertising, events and marketing assets.
Working collaboratively across Marketing & Communications and with wider organisational stakeholders, the Marketing Executive takes responsibility for defined marketing activities and projects, ensuring they are delivered effectively, on time, to brand standards and with appropriate measurement and evaluation.
Responsibilities
Marketing and campaign delivery
- Deliver and coordinate marketing activity across a range of channels, including web, digital advertising, events and other campaign activity.
- Work from agreed marketing briefs and campaign objectives to implement activity effectively, accurately and to agreed timelines.
- Support the creation, production and implementation of campaign assets, including landing pages, digital content, multimedia and marketing collateral.
- Make routine web content updates across PLOS marketing platforms, working within agreed brand, accessibility and digital best-practice standards.
- Support the set-up, delivery and ongoing management of display and other digital advertising activity.
- Coordinate webinars, sponsorships and other marketing-led initiatives from brief through to delivery.
- Take ownership of defined marketing projects and activities, coordinating with colleagues and stakeholders as required.
- Work collaboratively with marketing specialists, contributing to the effective delivery of larger or more complex campaigns and projects.
- Monitor and collate performance information for campaigns and marketing activity using agreed measures and reporting tools.
Events and external activities
- Coordinate PLOS attendance at selected conferences and events, managing logistics, materials, suppliers, deadlines and relevant budgets.
- Liaise with conference organisers, suppliers and other external partners to ensure requirements are understood and delivered effectively.
- Work with Marketing & Communications, Editorial, Sales and other stakeholders to ensure event activity supports agreed marketing and organisational objectives.
- Coordinate associated marketing activity before, during and after events, including promotional materials, digital activity and audience journeys.
- Evaluate event activity using agreed measures, capturing outcomes and recommendations to improve future activity.
Knowledge and skills
- Experience delivering marketing campaigns, events, digital activity or other multi-channel marketing initiatives.
- Good understanding of digital marketing fundamentals, including web content, digital advertising, campaign tracking and performance measurement.
- Experience with Google Ad Manager or other digital advertising platforms is desirable.
- Strong organisational and project coordination skills, with the ability to manage multiple activities and deadlines.
- Confident and clear communicator with the ability to work effectively with multiple stakeholders, internally and externally.
- Strong attention to detail and ability to undertake effective quality assurance across marketing activity and assets.
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