Trade Marketing Manager, International Retail (Hybrid Role - London, England)
OlaplexLondon, England, United Kingdom · Posted 1 month agoDescription
OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.
As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.
About the Role:
The Marketing Manager, Retail Channel - International, is a key role responsible for driving the growth and market share of OLAPLEX within the retail and distributor network across our international markets. In partnership with the Director, you will develop comprehensive marketing strategies and programs tailored to the unique needs of retail partners and distributors in key markets across EMEA. The role will own the execution of the marketing strategy for the International Retail channel and requires a deep understanding of the professional beauty industry, strong analytical skills, and the ability to collaborate effectively with cross-functional teams and international partners to drive best-in-class execution and activation.
Strategy Development & Execution:
- Partner with the full International marketing team to identify market opportunities and challenges within the professional channel in key markets
- In partnership with the Director, develop and implement annual international professional channel marketing plans aligned with global brand strategy and regional business objectives. Support the development and execution of retail-channel-focused campaigns, product launches, promotions, and educational initiatives.
- Work closely with international distributors, retail partners and regional teams to ensure consistent brand messaging and effective deployment of marketing programs
Trade Marketing & Sales Support:
- Create presentations to support international retail sales teams and distributors in their sell-in efforts
- Responsibility for day-to-day support and team management
- Develop and manage trade marketing programs (e.g.,in store visual merchandising, omni channel promotions, loyalty programs) to drive product adoption and re-purchase
- Ensure Olaplex is effectively represented at key international retailer events, masterclasses, pops and conferences
Performance Analysis & Reporting:
- Monitor and analyze market trends, competitor activities, and sales performance within the international retail channel
- Track and report on the effectiveness of retail marketing activations
- Manage and track the international retail marketing budget - including investments from select distributor partners - to help ensure efficient allocation of resources
Cross-functional Collaboration:
- Support the development and execution of retail education programs, working closely with Olaplex's global education team and international educators
- Partner closely with Brand and Product Marketing, Social Media and PR teams to ensure integrated campaigns across all touchpoints, such as leading on project briefs to the creative team
- Collaborate with operations and supply chain to help ensure product availability for international professional launches and promotions
- Day to day management for the retail marketing coordinator
About You:
- Bachelor's degree in Marketing, Business Administration, or a related field
- 5+ years of progressive marketing experience, with at least 3 years specifically in the professional beauty, salon, or hair care industry
- Demonstrated marketing experience within the professional beauty space and an understanding of the salon ecosystem—including stylist needs and distribution models
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate across cultures
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions
- Potential to manage and lead a direct report
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)
- Fluency in English required; additional languages relevant to key international markets (e.g., Spanish, French, German, Italian, Japanese) a strong plus
- Willingness to travel internationally as needed (estimated 20-30%)
We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.
Our Total Rewards:
- Competitive compensation
- Work/Life Balance: Paid Holiday, Federal Holidays, and flexible work schedules
- Wellness: Company Contribution of 90% to employee’s BUPA Supplemental Health Insurance.
- Employee Assistance Program through Telus Health
- Financial Well-being: Company contributes 8% of pensionable earnings to Pension Scheme
- Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
- Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
- Products: Twenty (20) free products per year, plus a friends and family discount
Our Commitment to Diversity, Equity, and Inclusion:
Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.
OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.
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