Description
Who We Are
About the Opportunity
What You’ll Be Doing
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Identify and remove friction points in the user onboarding journey specific to local market conditions, including language, payment methods, KYC flows, and regulatory requirements.
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Partner with product and compliance teams to localise the product experience for SEA users.
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Track and improve key accessibility metrics — onboarding completion rate, time-to-first-transaction, and local payment adoption.
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Plan, execute, and optimise multi-channel growth campaigns (paid social, influencer, CRM, referral, and partnerships) tailored to each market's audience and culture.
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Own campaign P&L: set targets, manage budgets, and deliver against CAC, ROAS, and activation KPIs.
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Work with creative, brand, and localisation teams to develop market-relevant messaging and assets.
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Analyse campaign performance, extract actionable insights, and iterate rapidly.
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Collaborate with the product team to identify growth loops, referral mechanics, and feature adoption opportunities.
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Drive go-to-market execution for new product launches and features in the three markets.
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Champion user research and local market insights to shape product roadmap priorities.
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Build and maintain segmentation and lifecycle frameworks to improve LTV and reduce churn.
What We Look For In You
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5–8 years of growth, performance marketing, or product marketing experience, with at least 3 years focused on SEA markets.
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Proven track record of driving measurable growth in Southeast Asia — ideally across multiple markets simultaneously.
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Strong analytical skills; comfortable working with data tools (SQL, Amplitude, Mixpanel, or equivalent) to derive insights and drive decisions.
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Experience managing multi-channel campaigns end-to-end, including budget ownership and performance reporting.
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Solid understanding of product growth mechanics — referral programmes, activation funnels, lifecycle marketing, and feature adoption.
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Excellent cross-functional collaborator; able to work effectively with product, design, compliance, and regional leadership
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Fluency in English is required; proficiency in Filipino, or Bahasa Indonesia is a strong plus to better support the external and internal stakeholders in the SEA region.
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Experience in fintech, crypto, or consumer apps is preferred.
Perks & Benefits
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Competitive total compensation package
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L&D programs and Education subsidy for employees' growth and development
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Various team building programs and company events
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More that we love to tell you along the process!
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