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R&D Media Buyer

Growe TalentsRemote · Posted 1 month ago
Full-timeRemote
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Description

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
Perfect for those who aim to:
  • Research, test, and launch campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels;

  • Own App Store Optimization (ASO): keyword research, metadata, creative testing (icons, screenshots, preview videos) to improve organic visibility and conversion rate;

  • Continuously identify, evaluate, and pilot new traffic sources and acquisition channels relevant to iGaming;

  • Design and run structured tests (creatives, bidding strategies, targeting signals, product pages) to validate new channels before scaling;

  • Analyze test results, build hypotheses, and document learnings to inform future acquisition strategy;

  • Manage creative asset feeds and audience/conversion signals to optimize automated bidding (UAC, ASA);

  • Collaborate with creative, ASO, and analytics teams to align testing roadmaps and share insights across channels;

  • Monitor competitor ASO strategies, store trends, and algorithm updates (Google Play, App Store) to spot new opportunities;

  • Track and report on channel performance using CPA, ROMI, IPM, conversion rate, and other relevant metrics.

Experience you’ll need to bring:
  • Proven experience 2+ years in mobile user acquisition, with hands-on work in Google UAC and/or Apple Search Ads;

  • Practical experience with ASO — keyword optimization, A/B testing store listings, and working with tools like AppTweak, ASOMobile, or Sensor Tower;

  • Experience testing or launching campaigns on Telegram Ads, X Ads, or similar emerging/alternative channels is a strong plus;

  • Solid understanding of mobile marketing metrics (CPA, CPI, ROMI, retention/LTV basics);

  • Experience with MMP/tracking tools (AppsFlyer, Adjust, or similar) and analyzing cohort data;

  • Comfortable working with limited historical data and building test plans from scratch;

  • Experience in iGaming or another regulated/high-competition vertical is a must.

It's a perfect match if you have those personal features:
  • Analytical mindset with strong attention to detail;

  • Curiosity and a proactive approach to testing new ideas and channels;

  • Result-oriented with focus on measurable outcomes;

  • Ability to balance creativity with data-driven decision-making;

  • Strong ownership and accountability for campaign performance;

  • Adaptability in a fast-changing environment (platforms, trends, algorithms);

  • Good communication skills and ability to work cross-functionally.

Our clients offer competitive benefits to support your professional and personal growth, including:
  • Health & Wellness Focus;

  • Global Medical Coverage;

  • Growth Opportunities;

  • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

  • Performance-Driven Rewards;

  • Dynamic Work Environment.

Apply, and let your growth journey begin.

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