Marketing Ops & Analytics Manager

Cato NetworksTel Aviv, Tel Aviv District, Israel · Posted 6 months ago

Full-time

Description

Welcome to the future of cloud networking and security!

Cato Networks is the first company to converge enterprise networking and security into one centralized and global service that is delivered by cloud. It is led by networking and security pioneer Shlomo Kramer (Check Point, Imperva) and early investor (Palo Alto Networks, Exabeam, Trusteer and more). Cato’s unique technology inspired a brand-new product category, later named “SASE” by Gartner and a market expected to reach $28.5 billion by 2028.

This is your opportunity to get on the rocket ship and join a company that is building a cutting-edge enterprise network and secure cloud platform, and is on a fast track to becoming the worldwide market leader – don’t miss it!

This role owns the analytics backbone of Marketing and enables SDRs with accurate routing, attribution, dashboards, performance analysis, and automation — turning data into predictable pipeline impact.

Responsibilities:

Own the end-to-end marketing analytics stack, with Snowflake as the source of truth, including multi-touch attribution, funnel and cohort analysis across the full lifecycle (Lead → Revenue).
Ensure data consistency across Snowflake, Salesforce, Marketo, and BI tools in partnership with RevOps, IS, and Finance.
Design and maintain executive dashboards (Tableau / PowerBI) covering pipeline health, velocity, campaign ROI, CAC, SDR performance, and response SLAs.
Own and optimize the lead lifecycle in Salesforce and Marketo, including scoring models, routing logic, territory rules, lifecycle stages, automation, and speed-to-lead improvements.
Partner with SDR leadership to identify bottlenecks, improve conversion rates, and drive productivity through data-driven insights.
Serve as the Marketo system owner, ensuring campaign execution, QA, data hygiene, governance, and seamless integrations across the GTM tech stack.
Act as a cross-functional bridge between Marketing, Sales, RevOps, BI, and IS, translating business needs into

Requirements:

6–10 years in Marketing Ops, Marketing Analytics, RevOps, or Growth Analytics roles in B2B SaaS.
Hands-on, advanced experience with:
Snowflake/Big Query (data modeling, analysis, partnering with BI/analytics teams)
Salesforce (campaigns, lead lifecycle, reporting)
Marketo (automation, scoring, lifecycle management)
Tableau or PowerBI or Looker
Strong SQL skills and comfort working directly with raw data.
Proven experience enabling SDR teams with data, automation, and process.
Ability to independently own projects end-to-end in a fast-moving environment.
Team player, can-do attitude, data driven, detail oriented

Nice-to-have:

Cybersecurity / networking / enterprise SaaS background.
Experience with attribution modeling beyond “first/last touch”.
Exposure to additional BI & AI tools (Workato, Make.com, Dreamdata, Looker, etc.).
Experience supporting global GTM teams.