Senior Product Marketing Manager, Financials & OpsAI

The Senior Product Marketing Manager will own go-to-market strategy and narrative for BuildOps Financials and OpsAI—two product areas that are central to our platform becoming the system commercial contractors run on.

OpsAI is a major platform identity shift: moving BuildOps from a system of record to a system of action, where intelligence helps teams automate work, surface risk, and drive the next best step in the field and back office. Financials is how customers understand margin, cost, and job performance—turning operational execution into measurable business outcomes.

This is not a role focused on shipping assets or coordinating launches. This is the person who defines how the market understands what BuildOps is becoming.

You will shape the narrative, guide how new capabilities show up in the market, and ensure our product innovation translates into customer adoption and revenue impact.

You will work at the intersection of product strategy, sales enablement, and market storytelling — and you will be comfortable leading conversations with executives, product leaders, and customers alike.

Key Responsibilities

GTM Strategy & Launch Leadership
Own the go-to-market strategy for Financials and OpsAI — defining the problems we solve, the customers we target, and how BuildOps wins in the market.

This includes leading launches for major capabilities, aligning product and revenue teams around a clear strategy, and ensuring new releases translate into adoption and pipeline impact.

Market & Customer Insight

• Build and maintain an insight engine for your portfolio: customer interviews, deal reviews, win/loss, and field feedback loops.
• Define ICP, segmentation, and buying roles for Financials and OpsAI; keep these current as the product and market evolve.
• Translate insights into clear “so what” recommendations: what to build next, what to message, what to enable, and what to stop claiming.

Positioning & Messaging Architecture
Define how BuildOps talks about Financials and OpsAI.

You’ll develop the narrative that explains how intelligence shows up across the platform — and why that matters for contractors running complex operations.

This includes:

• Core positioning and messaging frameworks
• Persona-level value propositions
• Sales narratives and competitive differentiation

Your work ensures the story holds up across the website, sales conversations, product launches, and executive presentations.

Sales Enablement & Competitive Strategy

• Ship sales enablement that changes rep behavior: talk tracks, objection handling, ROI tools, and competitive “reasons to switch”—and measure impact.
• Build and maintain a competitive program: battlecards, win/loss analysis, and a regular cadence of competitive updates.
• Lead “truth in selling” alignment across Product + Sales: what’s GA vs EA, what’s promised, and what’s not.

Market Narrative & Category Leadership

You will define how BuildOps explains the market problem we solve—and why our approach wins—in a world where specialty contractors are adopting platforms, not point tools. You’ll turn market signals (buyer needs, competitive moves, AI maturity, and contractor workflows) into a clear point of view that shows up consistently in sales motions, product launches, and external messaging.

Commercial Outcomes Ownership
You are accountable for more than messaging.

You track how your work influences real business outcomes, including:

• win rate
• pipeline creation
• product adoption
• expansion revenue

You’ll define success metrics for OpsAI’s go-to-market strategy and continuously refine how we position and launch capabilities based on what works.

Packaging, Pricing, and Monetization Input

• Partner with Product and Finance to shape packaging and packaging-led adoption paths (good-better-best, bundles, and add-ons) and pressure-test pricing assumptions using customer and deal insight.
• Develop practical ROI/TCO narratives and tools that support buying decisions.

Product Partnership

You’ll work closely with product leaders from early roadmap discussions through launch.

Your role is to represent the market perspective — helping ensure what we build, how we describe it, and how we introduce it to customers all align.

You’ll influence roadmap decisions by bringing customer insight, competitive context, and commercial impact into the conversation.

PMM Operating Model
As a senior member of the product marketing team, you’ll help raise the standard for how PMM operates at BuildOps.

That includes contributing to:

• launch frameworks
• messaging development processes
• competitive intelligence programs
• cross-functional operating rhythms

You’ll also serve as a thought partner to other PMMs, helping the team operate with greater clarity and consistency.

Who You Are

Experienced Product Marketer
You have 5+ years of product marketing experience in B2B SaaS and have owned go-to-market strategies for complex products or platforms.

You’ve led launches that created measurable business impact — whether in pipeline generation, win rates, adoption, or category perception.

Strategic Thinker
You don’t wait for a strategy to be handed to you. You synthesize market signals, customer insights, and product direction into a clear point of view on how a product should be positioned and brought to market.

Strong Product Instinct
You understand how products evolve — and how messaging, packaging, and roadmap decisions shape adoption. You’re comfortable working with product teams early in the development process and influencing how capabilities are framed and delivered.

Commercially Minded
You connect product marketing work to revenue outcomes. You understand how messaging, sales enablement, launches, and positioning influence pipeline and customer expansion.

Strong Communicator
You are comfortable presenting to product leaders, marketing teams, and executives. You can translate complex product capabilities into stories that resonate with real buyers.

Customer Curious

You regularly engage with customers and frontline teams to understand what drives real decisions. You bring those insights back into product strategy, messaging, and go-to-market plans.

AI-Native, Hands-On
You have demonstrated the ability to use AI in your workflow beyond prompting: building repeatable systems, agents, or automations that improve real outcomes (speed, rigor, accuracy). You can discuss what you built, the tools used, and what changed as a result.

Industry Experience (Nice to Have)

Experience in construction tech, field service management, or vertical SaaS is a strong advantage. Understanding how commercial contractors operate — or having worked in similarly operational industries — will help you ramp quickly.

Why This Role, Why Now

BuildOps is entering a pivotal phase.

We’re expanding our platform with Projects, bringing full project execution into the system contractors already use to run service operations.

At the same time, our Financials capabilities are becoming increasingly central to how contractors manage profitability across service and project work. OpsAI introduces intelligence across the platform, helping teams automate reporting, identify risk earlier, and make better decisions across service and project work.

This role will initially own go-to-market for OpsAI and Financials together; longer term, we expect to split these into dedicated PMM ownership as each area scales.

Compensation: Raleigh Hub - $106,000.00 - $134,000.00 / LA Hub - $111,000.00 - $139,000.00 base salary