Description
Programmatic Associate
Position Scope:
Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels.
The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign
management, including trafficking, optimization, and campaign reporting. As a valued member of the division, you
will have a tremendous amount of responsibility and support to help you exceed campaign performance targets. The
ideal candidate will have a thorough understanding of programmatic display and video campaign management.
Candidates with similar marketing experience.
Responsibilities:
• Manage large cross-channel media budgets across display channels and aim to maximize ROI on
performance-oriented campaigns.
• Work closely with US account management teams to ensure accuracy in set up, strategy and execution for
new launches.
• Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and
optimization.
• Work with the account management team to deliver reporting and campaign updates as needed.
• Must be willing to work during US Eastern Standard Time hours.
Requirements:
• 2+ years of experience managing performance campaigns on display inventory
• Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)
• Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
• Deep knowledge of the programmatic ecosystem
• Demonstrated analytical ability
• Fluent English
Company Summary
Zeta Global is a data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry’s 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.
Our technology runs on the Zeta Marketing Platform, which powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.
Zeta Global is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm
https://www.prnewswire.com/news-releases/zeta-global-opens-ai--data-labs-in-san-francisco-and-nyc-300945353.html
https://www.prnewswire.com/news-releases/zeta-global-recognized-in-enterprise-marketing-software-and-cross-channel-campaign-management-reports-by-independent-research-firm-300938241.html
Similar jobs
Zeta Marketing Platform (ZMP) is a machine learning/AI powered customer acquisition and CRM multi-tenant platform. The backend developer will work on server-side APIs and services that enable a highly distributed event p…
Senior Data Analyst Location: Hyderabad, India (WFO) Reporting / Hours: 6:00 PM to 2:00 AM IST, as the candidate will need to collaborate closely with stakeholders in the US time zone. Primary Job Responsibilities: Zeta…
Est. 90,000 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Est. 100,000 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Est. 87,750 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Est. 87,750 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Est. 87,750 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Greetings From Zeta Global !! Zeta Marketing Platform (ZMP) is a machine learning/AI powered customer acquisition and CRM multi-tenant platform. The backend developer will work on server-side APIs and services that enabl…
As a senior member of the Software Engineering team, you will join the group responsible for designing, developing, and owning the distributed systems CRM platform for Zeta. You will collaborate with your fellow Engineer…
At Zeta Global, we are building the next generation of AI-powered marketing ecosystems. The “Prospect Audiences” team within the data layer powers ingestion of behavioral, demographic & geographic identity signals an…
Est. 60,000 GBP
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
A Platform Operations Engineer is responsible for supporting multiple applications, consisting of different technologies, in an Enterprise Hosted environment. The individual provides escalation support to Multiple Platfo…
Est. 87,750 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Est. 87,750 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Est. 87,500 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Analyst - Revenue Accounting Essential Responsibilities 2 - 4 years of experience in US GAAP Revenue Accounting In depth knowledge of ASC 606 concepts Hands-on experience working on revenue assurance (preferably for an I…
Senior Systems Engineer Overview We are seeking a Senior Systems Engineer to support and enhance the infrastructure that underpins our global business operations. This role involves maintaining and improving enterprise-l…
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Est. 170,000 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Digital Graphic Designer Summary: Zeta’s Marketing Operations is comprised of over 50 individuals who provide world class operational support to the stakeholders and clients of Zeta using multiple in-house and commercial…
Greetings From Zeta Global !! Requirements: Education: B.S. or M.S. in Computer Science or a related field. Experience: 8+ years of experience with UI Automation tools such as Selenium, and API automation works. 5+ years…
At Zeta Global, identity is at the core of our marketing cloud. The Identity team builds and operates backend services that power the Zeta Identity Graph - collecting, resolving, and maintaining billions of behavioural,…
As a Senior AI/ML Engineer in our AdTech team, you will be a hands-on individual contributor building and deploying machine learning models and AI-driven features for our advertising platform. You will partner with engin…
Senior Software Engineer At Zeta Global, the Data Connectivity POD builds data products that processes large-scale data with advanced architecture built on AWS and managed Apache Iceberg tables. It ingests hundreds of gi…
Sr. Systems Administrator The Systems Administrator would report to the Manager of Systems Engineering performing functions related to the day-to-day operations of the infrastructure supporting the business including dat…
Zeta Global is seeking a Senior Manager / Associate Director to join the Data Cloud Applications team and lead the development, planning, and delivery of next-generation Intelligence Solutions within the Zeta Marketing P…
Est. 135,000 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Analyst, Deal Desk & Contract Analytics Position Overview:This role is responsible for ensuring accurate cost assignment, margin transparency, revenue recognition support, and overage billing integrity across client…
Est. 225,000 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…
Est. 190,000 USD
WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain cu…