Senior Manager, Programmatic

WPP MediaSingapore, Singapore · Posted 1 month ago

Full-time

Description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About The Role

The Senior Manager position reports directly in the APMEA Head of Programmatic. The role is responsible for overseeing the overall health and success of their respective account(s) and is expected to also contribute to supporting WPP Media’s broader Programmatic Practice. Within this role you’ll be responsible for owning the business relationship with your client, agency and team in addition to ensuring the successful delivery of programmatic campaigns. The primary responsibilities of the role include the management of the programmatic team and fostering strong relationships with respective digital agency counterparts, clients and external partners. The Senior Manager is also expected to be the team’s source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory and audience strategy.

While the role typically does not require day to day trading of campaigns as part of their normal responsibility, the expectation is that they should be able to do so if and when required.

Programmatic Senior Managers are typically responsible for overseeing the day-to-day workload, training and career development of a team of programmatic talents both onshore and offshore.

Responsibilities:

Owning the business relationship for the account and driving growth of programmatic utilization and investment

Working directly with client and account leads to define the role of programmatic within a client’s digital strategy and create the frameworks to see it effectively executed

Working with client and delivery leads to manage client SOWs and staffing plans to ensure teams are appropriately resourced relative to volume of revenue, complexity and overall workload

Preparing and delivering presentations directly to clients or key agency stakeholders including QBRs, key campaign recaps and future planning initiatives

Educating clients and agency teams as the landscape evolves to ensure they are aware of new media opportunities that can be activated programmatically

Providing strategic partner recommendations to clients including DSP, Verification, and other similar platforms in conjunction with account leads

Leveraging relationships with platform, inventory and data providers to maximize their value specific to an account needs

Owning relationships and with members of the broader digital account teams including planning, investment, operations and analytics

Overseeing the management of campaigns to ensure they consistent meet or exceed client KPIs and acting as the team’s central point of expertise and escalation to address challenges as they rise

Holding members of the team accountable to flawless execution of campaign implementation and developing the QA processes that allow them to do so

Ongoing training and support of the career growth of direct reports

Developing best practices that improve the quality or efficiency of work within an account or broader programmatic practice

Responding to New Business Briefs and providing broader strategic support you’re your programmatic expertise for larger presentations, projects or pitches

What You Need:

Bachelor's degree in a related field. (Media & Advertising, Mass Communication, Digital Marketing, Computer Science preferred).

7+ Years of relevant career experience, with 5+ years’ experience trading programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred.

Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles supporting a direct response or e-commerce brand may also be considered for high qualified candidates.

Past team management experience is required. Experience working with offshore is a plus.

Strong familiarity with key programmatic and digital platforms.

Understanding and knowledge of key industry concepts and trends

Perspective of current and future state of programmatic as a media channel.

Excellent verbal and written skills

Exceptional organizational skills and detail oriented mindset

Strong presentation skills and comfort presenting to senior stakeholders

Strong analytical abilities and quantitative skills

Ability to prioritize tasks effectively

Natural curiosity and desire to continuously learn

Passionate and commitment to master WPP Media’s best-in-class AI tools and platforms to create innovative solutions for client’s growth

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and

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