Senior Director, Brand Strategy

WorldStridesUnited States · Posted 1 day ago

Full-timeEst. 195,000 USD

Description

Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

The Role

This is a defining hire for WorldStrides. As Senior Director of Brand Strategy, you will lead the repositioning of the WorldStrides master brand — consolidating a portfolio of sub-brands, building the storytelling architecture that drives emotional connection with educators and students, and establishing organic content as a top-of-funnel engine. You will be the brand's chief architect and its loudest champion internally and externally.

Key Responsibilities

Brand Repositioning & Architecture

Lead the end-to-end repositioning of WorldStrides as the definitive educational travel brand across K-12, International, and Performing Arts
Define and execute a sub-brand consolidation strategy — creating a coherent brand architecture across all WorldStrides products and programs
Develop brand guidelines, tone of voice, and messaging frameworks that ensure consistency across every customer touchpoint
Partner with Product and Sales leadership to ensure brand narrative aligns with commercial strategy and segment needs

Storytelling & Organic Content

Build and own the organic content strategy — editorial, social, video — as a long-term brand-building and SEO asset
Commission and champion student and educator stories that bring WorldStrides' mission to life authentically
Oversee development of campaign narratives, brand films, and impact content that differentiate WorldStrides in a competitive landscape

Brand Governance & Team Leadership

Serve as the internal brand guardian across Marketing, Sales, Product, and Partner channels
Lead and develop the Manager, Social & Influencer and work cross-functionally with Creative, Digital, and Channel teams
Build agency and freelance partnerships for brand strategy, PR, and film production

What Success Looks Like

Unified brand architecture adopted across all sub-brands within 12 months
Measurable increase in unaided brand awareness among target educator and student segments
Organic content contributing measurably to top-of-funnel MQL pipeline
WorldStrides featured in top-tier education and travel media

Requirements

8–12 years of brand strategy and marketing experience in education, travel, or consumer brands
Proven track record leading brand repositioning or relaunch at a company or product portfolio level
Experience managing brand architecture across a multi-product or multi-brand organization
Strong storytelling instincts — you write a sharp brief, give decisive creative direction, and recognize a great idea instantly
Demonstrated ability to lead cross-functional teams and influence without direct authority
Experience managing external agencies (brand, PR, production)

Nice to Have

Experience in K-12 education, study abroad, or experiential travel
Track record building organic content as a measurable growth channel
Familiarity with brand tracking tools and qualitative research methodologies

Work Perks

Comprehensive health benefits: medical, dental, vision, life, AD&D, accident, critical illness, disability insurance, FSA/HSA options with employer HSA contributions, and a generous 401(k) match.
Generous paid time off including 11 paid company holidays, 25 PTO days the first year (prorated), 1 paid volunteer day, 4 mental health days, and bereavement
Professional development support, including up to $5,250 annually for tuition reimbursement and up to $1,000 for certifications annually
Opportunities for paid and discounted travel
Flexible work schedule providing on-site, remote, and hybrid office opportunities
Encouraged participation in a wide variety of Employee Resource Groups
Employee Assistance Program (EAP) and wellness resources, including fitness centers at select locations
Paid parental, caregiver, and disability leave
Team Member Discount Program
Engaging, collaborative, and fun work environment

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount WorldStrides is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

California Salary Range

$180,000—$210,000 USD

Maryland Salary Range

$180,000—$210,000 USD

New York Salary Range

$180,000—$210,000 USD

Massachusetts Salary Range

$180,000—$210,000 USD

Virginia Salary Range

$180,000—$210,000 USD

WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.

As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.

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