Description
About Comms365:
Comms365, part of Wireless Logic Group, is a UK-based provider of resilient, always-on business Internet connectivity, delivering 4G/5G, fixed-line, bonded Internet, SD-WAN, and network security solutions to organisations that can't afford downtime. Founded in 2008, the company owns and manages its own Cisco-based core network and counts clients like Moonpig, BT, and The Entertainer among its customers.
Overview:
The Head of Marketing will play a leading role in the growth of Comms365. The primary objective is to work alongside the Senior Leadership Team to align marketing initiatives with business goals, build the go-to-market strategy, generate demand, and deliver the required volume of leads to support the sales targets and revenue growth plan.
This role oversees all marketing functions, along with external agency support, and collaborates closely with sales, product, channel partners and suppliers.
The job will involve deploying a variety of tried-and-trusted, as well as innovative, techniques across both direct and indirect channels to market — enhancing brand awareness and building a predictable, sustainable pipeline of sales opportunities from both outbound and inbound campaign activity to drive customer acquisition.
This is a hybrid role, working from the Comms365 office, from home, and attending events where required.
Role Responsibilities:
Strategy & Leadership
- Develop and implement the marketing strategy, aligned with Comms365's company objectives
- Lead brand positioning, messaging, and go-to-market plans
- Lead, mentor, and grow a high-performing marketing team
- Manage marketing budgets, forecasts, and ROI reporting
- Develop and implement an annual marketing plan, within an agreed budget, to deliver the leads and retention levels required to hit Comms365's financial targets
- Complete a monthly board report on progress against the annual plan and budget, and report on campaign KPIs more frequently
Demand Generation & Campaigns
- Oversee digital marketing, content, demand generation, PR, events, and campaigns
- Compile end-to-end campaigns that drive interest and sales results across multiple products — new business, partner, and cross-sell into existing clients
- Build and run an event calendar that drives interest from direct and partner channels, supporting lead generation and brand awareness
- Support the management and success of the Comms365 SDR strategy — maintaining a campaign calendar and strong data flow into sequences, and consistently reviewing and recommending enhancements
Partners & Suppliers
- Oversee agency, vendor, and partner relationships
- Engage existing and future suppliers, vendors, and partners to secure their support (content, resource, and financial) for campaigns and events
- Develop strong relationships with marketing and commercial contacts within key partners, aligning go-to-market strategy and supporting joint campaigns
Customer Experience & Retention
- Drive enhancements to the overall customer experience, supporting NPS improvements through a strong customer journey — including welcome packs, in-life product offers, newsletters, renewal plans, and retention offers
Digital & Brand
- Manage and enhance the online presence through monthly analysis and reporting, making recommendations for improvement (SEO, keywords, etc.)
- Grow inbound leads and LinkedIn followers by publishing regular, engaging content to support inbound and outbound activity
- Act as a brand ambassador for Comms365 internally and externally, ensuring partner-facing communications are consistent with the company's values and strategic direction
Market Insight & Data
- Analyse market trends, customer insights, and the competitive landscape
- Track and report on KPIs, campaign performance, and marketing effectiveness
- Ensure all systems (ConnectWise, Cognism, HubSpot, etc.) are kept up to date with required campaign information
- Maintain in-depth knowledge of the UK Telecoms and IT Reseller/MSP markets, as well as Comms365's service offerings and value propositions, aligning these with industry trends and developments
Requirements:
Experience
- Proven experience in a senior marketing leadership role, ideally within B2B telecoms, IT, MSP, or technology services
- Track record of building and executing go-to-market strategies that deliver measurable pipeline and revenue growth
- Experience managing both direct and indirect (partner/channel) marketing motions
- Experience managing marketing budgets, agencies, and vendor relationships
- Experience leading and developing a marketing team
Skills & Knowledge
- Strong understanding of demand generation, digital marketing, content strategy, PR, and event marketing
- Familiarity with CRM and marketing/sales enablement tools (e.g. HubSpot, ConnectWise, Cognism, or equivalents)
- Data-driven approach to campaign planning, reporting, and ROI analysis
- Strong stakeholder management skills, with the ability to work closely with Sales, Product, and Senior Leadership
- Excellent written and verbal communication skills, comfortable acting as a brand ambassador externally
We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process, but we are currently excited to have our employees experience our office culture as much as possible.
Wireless Logic Group unites and brings people together. We accomplish this when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture we aim to reflect the world’s diverse voices both internally and externally to ensure success in our mission.
By applying for this role, you are consenting for us to hold and process your data in compliance with the General Data Protection Regulations. If you have any questions or wish to exercise your right to access, erase or restrict the holding or processing of your data please contact us (recruitment@wirelesslogic.com) and we will respond to your query as soon as possible.
Similar jobs
Est. 60,000 GBP
New Business Development ManagerMilton Keynes (Hybrid) | Comms365, part of the Wireless Logic Group About Comms365 Comms365 is a UK-based provider of resilient, always-on business connectivity — 4G/5G, fixed-line, bonded…
Est. 80,000 GBP
What we’re all about:Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. Our mission…
Est. 35,000 GBP
This is a Test Job to improve system integrations and not a live role. Applications to this role will not be considered, but please see our open roles on our website and our Recruitment Team will respond. What we’re all…
Est. 65,000 GBP
What we’re all about: Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. 🌍✨ Our mi…
Est. 120,000 GBP
What we’re all about: Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. 🌍✨ Our mi…
Est. 60,000 EUR
What we’re all about: Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. 🌍✨ Our mi…
Est. 80,000 GBP
What we’re all about: Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. 🌍✨ Our mi…
Est. 120,000 PLN
What we’re all about: Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. 🌍✨ Our mi…
Est. 55,000 GBP
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
Est. 85,000 GBP
Head of Marketing – Connected Cloud Salary: Competitive depending on experience, plus bonus and benefits Location: Hybrid, with an expectation of two days a week in the office (London or Longbridge) About Kerv Connect Cl…
Est. 640,000 NOK
What we’re all about: Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. 🌍✨ Our mi…
Est. 55,000 GBP
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
Est. 80,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 80,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 85,000 USD
ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers,…
Est. 55,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 120,000 GBP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and e…
Est. 55,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transform…
Est. 120,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 60,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 65,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 85,000 GBP
Who We Are VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-firs…
Est. 85,000 GBP
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 55,000 GBP
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries an…
Est. 35,000 GBP
Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? And are yo…
Est. 65,000 GBP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and e…
Est. 35,000 GBP
Internal Account Executive - Jola Role Description: Jola is an award-winning, channel-only supplier of business communications, specialising in mobile data SIMs. We are a global eSIM MVNO, providing innovative IoT and mo…
Who We Are WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transform…
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…