Description
We are looking for a Creative Producer to join the Creative Strategy team at Wildlife. This is a role for someone who has spent their career making audiovisual work — writing, directing, producing — and who wants to apply that craft to advertising creative that runs at scale and is measured every day.
You will own the creative production pipeline for one or more of our games, working alongside Product Marketing Managers and our in-house Creative Studio team. You create and prioritize the ideas that get produced, and you stay close enough to production to make sure the idea survives execution.
You are accountable for the quality of the creative that goes out for the games under your scope, and for finding whatever you need to get there: pulling numbers, asking PMMs and Game Directors, studying what competitors are running, and using AI to move faster through research, benchmarking, and analysis.
What you'll do
You will generate creative concepts for the games under your scope and carry them from idea to script. You will work from competitor benchmarks, market and network trends across media channels, player signals, and performance results, and turn that material into a line of ideas the team can produce. We expect ideas that go further than the reference that inspired them.
You will write scripts and briefs that the Creative Studio and external providers can build from. You will direct production across video, playable, and static pieces, with a point of view on treatment, pacing, edit, and animation approach, reviewing cuts until the ad delivers what the idea promised. You will bring taste and creative judgment to the work, critiquing, refining, and holding the quality line.
You will read creative performance across metrics like Spend Share, IPM, CTR, CPI, ROAS, hook and hold rates, and use that read to decide what to iterate, what to scale, and what to abandon. You will follow test methodologies with PMMs and Data Scientists, and document learnings into the team's structured knowledge base, so insight compounds across creatives, games, and time.
What you'll need
- A senior track record in audiovisual production or creative direction — in a production company, an in-house studio, an agency, or as an independent director.
- A portfolio of work you directed or produced. This is the main input we will evaluate, and we will ask you to walk us through the decisions behind specific pieces.
- Scriptwriting as a practiced craft, from concept to shooting or animation script.
- Experience directing animation and motion work, enough to brief it, critique it, and correct it.
- Openness to go deep on performance marketing logic and metrics. Prior experience is welcome, and what we ask for is the willingness to learn it: digging into results, understanding why a creative won or lost, and using that to adjust the next round.
- Comfort with AI as part of daily workflow. You do not need to be technical, but you need to engage with AI tools as leverage.
- Excellent written and verbal communication, in English and Portuguese.
Nice to have
- Experience in mobile gaming or app marketing.
- Experience with playable ads, or with interactive formats.
- Familiarity with market intelligence tools (Sensor Tower, AppMagic, or similar) used to extract competitive insight.
- Experience running or reading structured A/B tests on creative.
More about you
- You have taste. You can tell good from great and you can articulate why.
- You generate ideas under pressure, in volume, without the quality dropping as the count goes up. Given a product, an audience, and a deadline, you can put a range of concepts on the table and defend the reasoning behind each one.
- You are curious about the market by default. You watch what works, you track competitors, you keep a running library of references without being asked.
- You are pragmatic about iteration. You do not get attached to your ideas. You get attached to learning.
Similar jobs
Creative Strategy Intern — Wildlife We are looking for a Creative Strategy Intern to join the Creative Strategy team at Wildlife. This is a role for someone at the start of their career who is curious about markets, exci…
Help us decide which games are worth building — and how much to invest on the ones that work. We're looking for a Business Analyst to help decide which new games Wildlife should build, scale, and invest in - and how to d…
We're looking for a talented and passionate Visual Designer to join Wildlife's Game Art Team in São Paulo. The Game Art Team at Wildlife is growing. With an audience that numbers in the millions, our games have the power…
We're looking for a talented and passionate Game Designer & Game Lead to join Wildlife's New Games team. Wildlife is constantly building and releasing new titles with the goal of bringing fun to billions of people ar…
We are looking for an experienced, highly motivated and passionate Senior Animator who will create stunning visuals and shape the narrative of our games through their animations. She/He possesses a strong balance of crea…
Are you ready to shape the future of mobile gaming? We're seeking a Business Analyst to join our User Acquisition / Marketing team at WildLife Studios. Be part of our User Acquisition team where we decide how our marketi…
Ajustado: Are you ready to give voice to the largest mobile gaming community in Latin America? Wildlife Studios' Marketing team is looking for a Social & Community Analyst to lead the Live Games social and community…
The Art Team at Wildlife is growing. With an audience of millions, our games are a gateway to unforgettable characters, vibrant worlds, and emotionally rich experiences. This is no small mission, but our secret weapon is…
About the TeamThe Art Team at Wildlife is growing. With an audience that numbers in the millions, our games have the power to impact countless lives. Our games connect people with interesting characters, vibrant worlds,…
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class hu…
We're looking for a talented Business Operations (BizOps) Associate to join Wildlife's BizOps team. Within the BizOps team, you will work on high-priority initiatives directly with senior leadership, gain visibility acro…
At some point in a senior engineer's career, they stop asking permission to make the architectural call — and start asking what the right call actually is. That's the level we're hiring at. Wildlife's Live Games Tech tea…
We're looking for a talented and passionate Procurement Manager to lead Wildlife's Procurement function in São Paulo. Over the last three years, Procurement has evolved from a transactional, invoice-receiving operation i…
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class hu…
We're looking for a talented and passionate Senior Data Scientist to join Wildlife's Marketing Tech team in São Paulo, Brazil. Wildlife is one of the largest mobile gaming companies in the world. A big part of that succe…
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class hu…
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class hu…
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class hu…
We're looking for a talented and passionate Data Scientist to join Wildlife's Insights team. Wildlife is one of the largest gaming companies in the world. As a Data Scientist on our Insights team, you will turn petabytes…
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class hu…
SENIOR EDITOR About R/GA's Studio R/GA's Studio is a craft-led department working at the forefront of generative AI and moving images. We're a team of editors, motion designers, and AI artists who combine creative instin…
Est. 72,500 USD
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class hu…
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class hu…
Est. 120,000 USD
About Workato Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform. A leader in Enterprise…
Est. 35,000 EUR
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class hu…
Every purchase, promotion, and reward inside a Wildlife game flows through the systems the In-Game Economy team builds. Every live game in the studio depends on us running smoothly. You'll thrive here if you spot the ris…
About WPP Production We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class hu…
We're looking for an Accounting Specialist to play a key role in our Controllership team, owning the monthly financial close for multiple entities and contributing to the accuracy, reliability, and continuous improvement…
Est. 45,000 USD
We are hiring for one of our ecosystem projects. The company is a cutting-edge venture studio at the forefront of AI-powered media production. They're reshaping the media landscape by merging human creativity with artifi…
Est. 45,000 USD
We are hiring for one of our ecosystem projects. The company is a cutting-edge venture studio at the forefront of AI-powered media production. They're reshaping the media landscape by merging human creativity with artifi…