Senior Product Designer, Transit Operations
ViaNew York City, New York, United States · Posted Mar 6, 2025Description
Via is a global leader in smart transportation, using technology to revolutionize mobility worldwide. Our impact ranges from transforming individual daily commutes to reducing humanity's collective environmental footprint—we're driven by ambitious goals. This is an opportunity to join a core team that's reshaping how mobility operates.
We are looking for a Senior Product Designer to work on our Transit Operations platform who will lead design for a complex set of products and features such as our booking and dispatching modules that impact our primary user and buyer - public sector transit agencies, municipalities and governments. Via prides itself on being a true partner to the public sector in helping make transit better for everyone but especially those in low income and minority communities. Via is not only a category leader in on-demand transit but has brought its exceptional technology and expertise to the Paratransit & Student transit world. You will be joining Via at a time of rapid growth, impacting hundreds of thousands of riders weekly, many of whom represent special needs populations, students, caregivers etc. As a Senior Product Designer you will bring vision but also sensitivity and empathy to these users, respectfully build products that help make their trips easier and help transit agencies achieve their mission of equitable transportation.
What you'll do:
- Be the designer who charts the path for extending Via’s industry leading transit dispatch platform from on-demand to paratransit, school buses and fixed lines.
- Design features with an eye towards special needs populations such as paratransit riders, students and caregivers ensuring that each experience is purposeful
- Envision diverse user journeys based on the populations we are serving so that each one is fulfilled in an efficient and intuitive way while building products flexibly and scalably.
- Design products that serve rides based on rider eligibility, special conditions and disability aids
- Conduct user research, usability testing and work with analysts to gather insights that inform design decisions.
- Craft every detail of new product features, from idea to UX to pixel-perfect execution.
- Proactively identifies areas for improvement, effectively manages tradeoffs, and consistently delivers exceptional designs
- Contribute to our design system intentionally as we scale.
- Work through the entire lifecycle of the project and collaborate closely with product managers, analysts, engineers, and other stakeholders.
What we are looking for:
- 7+ years of experience in digital product design, with a strong portfolio showcasing your expertise in leading design projects from concept to launch.
- Bachelor’s or Master’s degree in Design, HCI, or a related field, or equivalent practical experience.
- Excellent communication and presentation skills, capable of articulating design decisions and rationale clearly.
- Craftsmanship - You have a high bar for craft and quality in your work
- Experienced in working with complex systems and possesses a systems thinking mindset
- Proficient with Figma, and high-fidelity prototyping tool.
- Experience in motion and interaction design (advantage)
- Demonstrated experience working collaboratively, taking into account constraints on timeline, scope, and technical limitations to find practicable solutions that fit the needs of each individual project
- Able to take ownership, work independently & be accountable for your work.
- Passionate about the option to help shape and improve the future of smart transportation.
Compensation and Benefits
- Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
- Salary Range: $175,000-$200,000
- We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching
We’re Via, and we build technology that changes the way the world moves. We’re driven by a simple mission: to create modern and efficient public transportation systems that provide far greater access to jobs, healthcare, and education. With our best in class suite of products, we make transit thrive.
Our teams of world-class engineers, data-scientists, product managers, operations specialists, marketers, transit experts and more bring cutting-edge AI-powered software and innovative technology-enabled operations to our partners across the globe. Founded in 2012, Via builds solutions to digitize, automate, and enable data-driven decision making for entire transportation networks; fixed-route buses, microtransit, paratransit, school buses, autonomous vehicles, and more.
If you’re excited to be at the forefront of modernizing the future of transportation, are up for solving tough problems, and willing to become/already are a transit nerd, we are the place for you. Even if your past experience doesn’t align perfectly with every qualification in the job description for this role, we encourage you to apply. You may be just the right candidate for this or other opportunities.
Ready to join the ride?
Via is an equal opportunity employer.
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