Description
Growth Marketing Manager (Japan/Asia)
Location: Tokyo, Japan (must be based in Japan)
Reports to: Head of Marketing & Growth
About Startale
Startale Group is a Japan-born global startup in onchain finance (Web3/blockchain), on a mission to build the next civilization by bringing the world onchain. We're vertically integrated by design — the chain (Soneium, our Ethereum L2 with Sony Block Solutions Labs; Strium with SBI), the currency (JPYSC stablecoin), onchain finance infrastructure, and the consumer super-app that ties it together, Startale App.
- Raised ~¥10B (~$65M) in Series A from Sony, SBI and others
- Startale App: 210,000 monthly users
- At WebX (July 2026) we announced Startale OFK (onchain finance infrastructure) and the Visa-enabled Startale Card
- ~65 people across 20 nationalities; English is our working language
The world is moving from paper to online to onchain. We're building the products that make that shift usable for everyone — and Startale App is where real users meet it.
About the Role
We're hiring a Growth Marketing Manager to own how Startale App reaches, converts, and keeps users. This is a product-growth role, not a communications or PR role: you live in the funnel, the experiments, and the metrics. You'll take products and features to market, grow the user base, and turn user insight into marketing that moves numbers.
Startale App is early — recently launched, growing fast, and aimed at millions of users and, beyond that, hundreds of millions. You'll help build the growth engine from an early stage.
What You'll Do
Product Go-to-Market
- Own go-to-market strategy for Startale App launches and feature releases — positioning, messaging, and the value users actually feel.
- Coordinate launches across Product, Design, and Community into one coherent moment.
- Produce the launch plan, the assets, and the user-facing communications.
Growth Marketing
- Run acquisition, activation, engagement, and retention across organic, community, and paid channels.
- Partner with Product to sharpen onboarding and the end-to-end user journey.
- Find the leverage points across the lifecycle and push conversion up, continuously.
- Design and run experiments and A/B tests, and let the results decide.
Product Marketing
- Turn technical product updates into content users understand and act on — landing pages, blog, email, social, in-app and announcement copy.
- Run competitive research and user insight to keep positioning sharp.
Analytics & Experimentation
- Measure launch and campaign performance against product growth metrics and onchain metrics, not vanity numbers.
Regulatory-Aware Delivery (Japan)
- Stay current on crypto and financial-product regulation in Japan, and engage directly with the regulatory/compliance side.
- Partner with Product to translate those requirements into go-to-market, messaging, and campaigns that can actually ship in Japan.
- Find the compliant, Japan-viable way to deliver each launch — so growth keeps moving without hitting regulatory friction late.
Cross-functional Collaboration
- Work day-to-day with Product Managers, Designers, and Community to ship launches that land.
- Keep messaging and experience consistent across the product and every channel.
Must-Have
- 4–7 years in Product Marketing, Growth Marketing, or Digital Marketing for a digital product (ideally a consumer app).
- Native-level Japanese and business-level English (English is the internal language).
- You've launched digital products or features end to end — plan through execution — and can point to what the numbers did.
- Strong command of GTM strategy and product positioning.
- Hands-on with multi-channel growth campaigns (organic, community, paid).
- Analytical by default: you measure campaign performance and user behavior and change course on the data.
- Sharp writer and communicator; comfortable running several projects at pace across teams.
Nice-to-Have
- Consumer tech, fintech, SaaS, gaming, or Web3.
- Mobile app marketing and product growth.
- Product analytics tools (Mixpanel, Amplitude, Google Analytics).
- Lifecycle marketing / CRM / user-engagement campaigns.
- Experimentation and A/B testing frameworks.
- Experience taking marketing or GTM live under regulatory constraints (fintech or crypto in Japan).
- Familiarity with blockchain, digital assets, wallets, or dApps (the domain is learnable — we care more about the growth instinct).
What Winning Looks Like
You own a number — user growth on Startale App — and you move it. You don't wait for a brief; you find the next experiment, ship it, read the result, and run the next one. You care that the product is genuinely good, and you make more people feel it.
Compensation & Benefits
- Competitive, globally benchmarked salary plus stock options — real ownership in what you build.
- Discretionary leave — you decide when and how much time you take.
- Flexible, remote-friendly working (Tokyo hybrid base).
- Annual global workation (past: Croatia, Turkey, Dubai, Korea, and more).
- Premium tooling and real budget for AI — we don't make you fight your setup.
Why Join
- Build the growth engine for a consumer product aimed at millions, from an early stage.
- Work alongside world-class engineers, designers, and product leaders — a small, high-ownership team across 20 nationalities.
- Own meaningful initiatives with direct, measurable user impact.
- Grow inside one of the fastest-moving industries in technology, backed by Sony and SBI.
Similar jobs
About Us In partnership with Sony and SBI — two of Japan's largest companies — we are building the infrastructure to bring the world's assets on-chain: Strium, a next-generation DeFi L1 powered by a fully on-chain orderb…
Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and…
Est. 120,000 GBP
About Staffbase We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Our industry…
We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly access…
Company Description At Square, our purpose is to build tools that help sellers start, run, and grow their businesses. What began as payments has evolved into a broad ecosystem of commerce solutions — including software,…
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the glo…
About Staffbase We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication with the first AI-native Employee Experience Platform. Our industry…
Est. 140,000 USD
About Ondo Capital markets are moving onchain. Ondo Finance is building the products and infrastructure that will bring them there. We create institutional-grade, blockchain-enabled investment products and services, incl…
About Us OpenFX is on a mission to move money as freely as data, unrestricted by time zones, banking hours, or legacy systems. We are building the infrastructure that will power the next generation of cross-border paymen…
Est. 80,000 GBP
About Nothing Nothing exists to make tech feel exciting again. We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our…
About Us Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class…
Est. 140,000 USD
Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert…
About Us Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class…
Est. 140,000 USD
At Breeze, we're building the AI-powered infrastructure layer for global commerce, making it radically simpler for businesses to sell, get paid, and operate across markets. We go far beyond traditional payment processing…
AppsFlyer is the world’s only Modern Marketing Cloud, trusted by over 90% of the top apps worldwide. In Japan, we partner with the largest brands and fastest-growing startups, helping them make smarter decisions and driv…
Est. 80,000 GBP
The Joblogic Story Established in 1998, Joblogic is the UK’s #1 Field Service Management (FSM) software platform. We are a global business with offices in the UK, Pakistan, and Vietnam. Since our management buy-out in 20…
Est. 85,000 USD
Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, en…
We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly access…
Est. 60,000 EUR
About the Job As a key growth accelerator, A11 partners with Europe’s most ambitious startups and scaleups, corporates and SMBs to connect them with top-tier talent ready to make an impact. We're looking for an experienc…
We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly access…
Est. 120,000 USD
Kalshi is defining a new category Kalshi has defined a new category: prediction markets. Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset. Kalshi fo…
Est. 140,000 USD
About the company Hi, we're Ondo Finance. Our mission is to provide institutional-grade, blockchain-enabled investment products and services. We have both a technology arm that develops decentralized finance technology,…
We're looking for a Director of Growth Marketing to lead our global new logo pipeline engine for twelve months while our current Director is on maternity leave. This is a full-scope cover. You'll own the number, lead the…
We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly access…
We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly access…
We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly access…
Role Overview We are hiring a technically-minded Growth Marketer to drive adoption and revenue for two of our most important new bets at Blue Cube Services: our perpetual futures product and our prediction markets produc…
We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly access…
Est. 120,000 EUR
We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly access…
Est. 106,000 USD
About Nothing Nothing exists to make tech feel exciting again. We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our…