Director of Product Marketing, AI
Sigma ComputingSan Francisco, California, United States · Posted 2 months agoDescription
About the role
AI and coding agents have made building enterprise apps nearly effortless and exposed a massive gap in the infrastructure to run them. Sigma is emerging as the AI Runtime Environment that makes enterprise AI actually work, and this role will tell that story to the market, why it matters, and help define and create this new category.
As Director of Product Marketing for AI, you will own the positioning and go-to-market strategy for Sigma's overall AI narrative and its specific capabilities, including: natural language exploration, agentic workflows, and AI-powered application building (both internal and using external coding agents). This is a high-visibility, high-impact role that sits at the intersection of product, sales, and the market. You'll translate a rapidly evolving AI roadmap into sharp, differentiated messaging that resonates with data teams, business leaders, and the enterprise IT buyers who evaluate and approve AI investments. You will be a key voice in helping Sigma win the category.
What you'll do
- Define and own Sigma's AI product positioning and messaging from core value propositions to competitive differentiation and persona-specific narratives.
- Partner with Product and Engineering to understand and influence Sigma's AI capabilities and roadmap.
- Lead product launches for AI features and capabilities, coordinating across marketing, sales, customer success, and partnerships.
- Partner with sales leadership and frontline reps to understand AI deal dynamics, competitive objections, and messaging gaps and incorporate learnings into improved positioning, content, and enablement.
- Partner with the Enablement team, build and maintain sales enablement materials pitch decks, battlecards, demos, objection-handling guides that help the field win competitive AI deals.
- Develop thought leadership content and market education programs that shape how the industry thinks about building with AI on enterprise data.
- Conduct ongoing competitive intelligence and market analysis to keep Sigma's AI messaging sharp and defensible.
- Serve as a Sigma expert and external spokesperson for Sigma's AI strategy and vision.
What we're looking for
- 8+ years of product marketing experience: driving product launches, building competitive differentiation, enabling sales teams to win, and shaping go-to-market strategy from concept to execution..
- Fluency in the enterprise AI landscape large language models, agentic AI, AI infrastructure, and the evolving ecosystem of AI tools and platforms.
- A proven track record of developing product positioning and messaging that resonates with technical audiences and accelerates revenue in competitive markets.
- Experience partnering closely with product management and engineering to understand and shape roadmap strategy through market and customer insight.
- Strong written and verbal communication skills that enable you to explain complex AI concepts clearly.
- A data-driven mindset with demonstrated ability to measure the impact of PMM programs on pipeline and win rates.
- Experience in AI products, cloud data platforms, business intelligence, or analytics software space is a significant plus.
Additional Job details
The base salary range for this position is $200k - $235k annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work at Sigma Computing. This role is eligible for stock options, as well as a comprehensive benefits package.
About us:
Sigma is the AI Apps and agentic analytics platform built on the cloud data warehouse. Business and technical teams use Sigma to explore live data, build intelligent applications, and automate critical workflows all without moving data or breaking governance. Sigma supports a spreadsheet interface, SQL, Python, and native AI in a single governed workspace, giving every team the speed to act and IT the control to scale. Sigma is trusted by more than 2,000 customers, including AMD, Duolingo, Colgate-Palmolive, and JPMorgan Chase.
Sigma announced its $80M in Series E financing in May 2026. The round was led by Princeville Capital, with new strategic investors Databricks Ventures, ServiceNow Ventures, and Workday Ventures participating alongside returning investors Altimeter Capital, Avenir Growth Capital, D1 Capital Partners, K5 Global, NewView Capital, Spark Capital, Sutter Hill Ventures, and XN. This milestone follows Sigma reaching $200M in annual recurring revenue in April 2026, with more than 100% year-over-year growth and 1.1 million new active users added in the latest fiscal year.
Come join us!
Benefits For Our Full-Time Employees:
- Equity
- Generous health benefits
- Flexible time off policy. Take the time off you need!
- Paid bonding time for all new parents
- Traditional and Roth 401k
- Commuter and FSA benefits
- Lunch Program
- Dog friendly office
Sigma is an equal opportunity employer. We are committed to building a smart and strong team regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran, or any other protected status. We look forward to learning how your experience can enable all of us to grow.
Note: We have an in-office work environment in all our offices in SF, NYC, London and Sydney. All roles have a 25% travel expectation unless explicitly stated otherwise.
Our Privacy Practices
When you submit a job application on this site, Sigma processes your personal data for the purposes of evaluating your candidacy for employment at Sigma and as otherwise needed throughout the recruitment and hiring process. Please review Sigma’s Candidate Privacy Notice for more details. Please note that your personal data may be transferred to a country other than the one in which it was provided (including to the USA, the UK, and Canada, Australia).
Sigma’s use of AI
This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.
Similar jobs
Est. 172,500 USD
About the role Every enterprise is racing to build AI-powered apps and agents but speed without the right runtime creates chaos, not transformation. Sigma is the AI Runtime Environment that makes those apps governable, s…
Est. 225,000 USD
AI only answers correctly when it can trust the data underneath it. This role owns two connected parts of how Sigma shows up in that world: where Sigma's experience lives outside its own product (MCP, a CLI, the Claude a…
Est. 255,000 USD
About the Role At Sigma, we’re not just adding AI—we’re building the future of how people work with data. Our platform already lets users explore billions of rows of data in seconds with a spreadsheet-like interface, ana…
Est. 255,000 USD
About the Role At Sigma, we’re not just adding AI—we’re building the future of how people work with data. Our platform already lets users explore billions of rows of data in seconds with a spreadsheet-like interface, ana…
Est. 255,000 USD
About the Role At Sigma, we’re not just adding AI—we’re building the future of how people work with data. Our platform already lets users explore billions of rows of data in seconds with a spreadsheet-like interface, ana…
Est. 255,000 USD
About the Role At Sigma, we’re not just adding AI—we’re building the future of how people work with data. Our platform already lets users explore billions of rows of data in seconds with a spreadsheet-like interface, ana…
Est. 115,000 USD
Strategic Commercial Account Executive About This Role This is one of the most critical positions at Sigma. The success of our business depends on bringing in the right customers, at the right stage of their growth, and…
Est. 157,500 USD
Solution Architect Sigma Computing The SA role has evolved. Here’s the version we’re hiring for. The SA job in 2026 is not the SA job in 2023. Three things now sit at the center of how we evaluate this role. This hire ha…
Est. 150,000 USD
About This Role This is not your average Account Executive role. At Sigma, we believe that people are our most valuable resource, and so we relentlessly invest in our team. Account Executives are set up to thrive while g…
Est. 122,500 USD
The Sigma Commercial Solutions Engineer believes in the power of analytics to transform organizations and uncover new data insights to increase business agility. The Sigma Solutions Engineer will act as the trusted advis…
Est. 170,000 USD
Sr. Content Marketing Manager Location: San Francisco, CA · In-office 4 days/week Team: Strategic Marketing Reports to: Sr. Director, Strategic Marketing About the role Sigma produces a lot of content — blog, video, prod…
Est. 230,000 USD
Sigma is transforming how businesses allow customers to build apps, agents and dashboards on top of governed enterprise data. Hence, we are growing the design team and looking for designers who are excited to solve chall…
Est. 155,000 USD
At Sigma, we believe that a seamless onboarding experience is key to unlocking the full potential of our platform. As a Deployment Engineer, you will be the trusted guide for new customers, helping them implement their f…
Est. 170,000 USD
Sigma’s vision is to create an insight-driven world where people, organizations, and, ultimately, humanity are transformed for the better by data. At Sigma, we are building a cloud-native business intelligence platform t…
Est. 115,000 USD
Strategic Commercial Account Executive About This Role This is one of the most critical positions at Sigma. The success of our business depends on bringing in the right customers, at the right stage of their growth, and…
Est. 150,000 USD
About This Role This is not your average Account Executive role. At Sigma, we believe that people are our most valuable resource, and so we relentlessly invest in our team. Account Executives are set up to thrive while g…
Est. 255,000 USD
About the Role Sigma is transforming how businesses run by delivering a high performance platform on the modern data architecture. Hence, we are growing the engineering team and looking for engineers who are excited to s…
Est. 195,000 USD
About the Role Sigma is transforming how businesses run by delivering a high performance platform on the modern data architecture. Hence, we are growing the engineering team and looking for engineers who are excited to s…
Est. 150,000 USD
About This Role This is not your average Account Executive role. At Sigma, we believe that people are our most valuable resource, and so we relentlessly invest in our team. Account Executives are set up to thrive while g…
Est. 102,500 USD
Sigma is growing rapidly, and our Technical Support Engineering team is scaling alongside it to meet the needs of an expanding global user base. As a Technical Support Engineer at Sigma, you will be part of an award-winn…
Est. 155,000 USD
At Sigma, we believe that a seamless onboarding experience is key to unlocking the full potential of our platform. As a Deployment Engineer, you will be the trusted guide for new customers, helping them implement their f…
Est. 255,000 USD
About the Role Sigma is transforming how businesses run by delivering a high performance platform on the modern data architecture. Hence, we are growing the engineering team and looking for engineers who are excited to s…
Est. 255,000 USD
About the Role Sigma is transforming how businesses run by delivering a high performance platform on the modern data architecture. Hence, we are growing the engineering team and looking for engineers who are excited to s…
Est. 205,000 USD
About the Role Sigma is transforming how businesses run by delivering a high performance platform on the modern data architecture. Hence, we are growing the engineering team and looking for engineers who are excited to s…
Est. 255,000 USD
About the Role Sigma is transforming how businesses run by delivering a high performance platform on the modern data architecture. Hence, we are growing the engineering team and looking for engineers who are excited to s…
Est. 102,500 USD
Sigma is growing rapidly, and our Technical Support Engineering team is scaling alongside it to meet the needs of an expanding global user base. As a Technical Support Engineer at Sigma, you will be part of an award-winn…
Est. 250,000 USD
Sigma is transforming how businesses run by delivering a high performance platform on the modern data architecture. As we grow the engineering team, we are looking for engineering leaders who want to build great products…
Est. 155,000 USD
We are looking for a technically skilled, self-motivated, customer-focused manager to lead a team of high energy Support Engineers. In this role you will be responsible for hiring, developing and mentoring team members a…
Est. 205,000 USD
About the Role Sigma is transforming how businesses run by delivering a high performance platform on the modern data architecture. Hence, we are growing the engineering team and looking for engineers who are excited to s…
Est. 250,000 USD
The Field CTO is the most senior technical voice in the field. Here's the version we're hiring for. The Field CTO sits a level above the Solution Architect. Where the SA leads the technical strategy on complex deals, the…