Description
In a nutshell
At Picnic, every feature, campaign, and update is designed with our customers in mind. As a Campaign Manager, you’ll be at the heart of our customer marketing and weekly campaigns - from product launches to Christmas promotions. Your job? Telling the right story, in the right place, at the right time.
You’ll run end-to-end campaigns, set up and monitor communications, drive engagement through creative activations, and use data to boost impact. Whether it’s testing new ideas or pushing weekly sales, you’ll help grow our customer base and keep them coming back.
Tricks of the trade
- Plan and execute 360 campaigns: Develop and manage cross-channel campaigns to create cohesive and engaging customer experiences like our Christmas campaign.
- Set up and monitor communications: Create and oversee creation and delivery of newsletters, push notifications, and other weekly and daily communications to keep customers informed and drive visits to our app.
- Highlight features and assortment: Communicate the value of Picnic’s features and product range to inspire and inform customers.
- A/B testing: Perform experiments to optimize communication strategies and improve campaign performance.
- Boost weekly sales: Set up and execute targeted sales pushes to drive extra demand and meet business goals.
- Collaborate across teams: Work closely with analysts, creatives, and other Picnic teams to ensure campaigns deliver maximum impact.
Your superpowers
You bring the right mix of street smartness, creativity, and commercial drive, ready to own challenges and grow fast.
- You’re finishing (or just finished) your MSc in Business Administration, Economics, Analytics, or a related field.
- Between 0 -2 years of experience in a commercial, analytical, or product-focused role within FMCG or retail
- Practical experience gained via internships, student organizations, or extracurricular initiatives is mandatory
- Confident using data to drive decisions - Excel and dashboards don’t scare you.
- Able to think analytically, act practically, and iterate fast.
- You’re a natural collaborator and communicator, not afraid to own your projects across teams and stakeholders.
- You’re fluent in English (bonus for Dutch, German or French!)
- You have love for food, retail, tech - or all three!
- Bonus: Experience with tools like Salesforce, Selligent, or marketing automation platforms.
Picnic perks
🥗Fresh Lunch, coffee, and snacks
Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
🚴🏼♂️Health insurance discount & bike plan
We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate
✍🏼 Learning & development
You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp you get free access to trained psychologists and many courses.
All the rest
At Picnic you get 25 holidays, we cover your travel expenses and offer a pension plan. And your phone and laptop are on us, as well.
🌎 Join us and make an impact!
Ready to lead impactful marketing activations and engage Picnic’s customers? Apply now and help shape the future of customer engagement!
Similar jobs
Est. 45,000 EUR
In a nutshell Ready to start your career in digital marketing? At Picnic, you’ll get the opportunity to develop into an expert in one of the most important areas of digital growth: our website and organic search. We’re l…
Est. 55,000 EUR
In a nutshell What’s it like to work on the fastest-growing online supermarket app in Europe? At Picnic, we’re redefining grocery shopping, and we want you to help shape the way millions of customers experience it. 🥑🥐�…
Est. 55,000 EUR
In a nutshell We’re looking for driven and curious future commercial leaders to join Picnic as Junior Business Managers. You'll work in the beating heart of our assortment strategy - diving deep into data, negotiating wi…
Est. 80,000 EUR
Only about 1% of our applicants end up in the offer stage. To increase your chances, give yourself a competitive edge and come fully prepared! In a nutshell Are you ready to redefine daily life for millions? At Picnic, w…
Est. 55,000 EUR
In a nutshell Picnic is looking for an early-career Performance Marketing Specialist who is equally excited by data and creativity. This role is a perfect combination of analytical thinking and creative problem-solving:…
Est. 55,000 EUR
In a nutshell Products are the core of our business. We aim to offer the best product range, to make sure we always deliver the best quality. As Buyer, you're responsible to do this for your category. With your team you…
Est. 55,000 EUR
In a nutshell At Picnic, we’re on a mission to build the best milkman on earth. But great ideas need great people – and that’s where you come in. As a recruiter with a proven track record, you fit into our fast-paced rhy…
Est. 55,000 EUR
In a nutshell As Picnic’s Digital PR Specialist, you will lead our efforts to become one of the most visible, talk-about and authoritative brands in the online grocery sector. Your mission is to craft compelling narrativ…
Est. 65,000 EUR
In a nutshell Products are the heart of Picnic, and Fruits & Vegetables are the ultimate test of our promise to customers. In this role, you won’t just manage a category—you will own a dynamic, living ecosystem where…
Est. 60,000 EUR
In a nutshell Products are the core of our business. We aim to offer the best product range, to make sure we always deliver the best quality. And you're responsible to do this for your product category. With your team yo…
Est. 80,000 EUR
Only about 1% of our applicants end up in the offer stage. To increase your chances, give yourself a competitive edge and come fully prepared! In a nutshell As a Product Manager at Picnic, you’ll be at the forefront of i…
Est. 60,000 EUR
Always wanted to build an app used by millions? As part of this graduate Program you'll own part of the Picnic app from day one. You'll be end to end responsible for creating features by understanding our customers, anal…
Est. 60,000 EUR
Only about 1% of our applicants end up in the offer stage. To increase your chances, give yourself a competitive edge and come fully prepared! In a nutshell At Picnic, we don’t advise from the sidelines! We roll up our s…
Est. 55,000 EUR
Real ownership. Real impact. Build from day one. Are you an ambitious graduate ready to tackle complex, real-world challenges at the intersection of data, strategy and tech? The Analytics - Future Leaders Graduate Progra…
Est. 45,000 EUR
Are you looking for an exciting part-time job alongside your studies? Want to apply analytical theory to high-impact, real-world business projects? Take on the challenge and apply today! In a nutshell As a Business Analy…
Est. 45,000 EUR
Are you looking for an exciting part-time job alongside your studies? Want to apply analytical theory to high-impact, real-world business projects? Take on the challenge and apply today! In a nutshell As a Business Analy…
Est. 65,000 EUR
In a nutshell Picnic is growing rapidly, and with massive scale comes broader, faster, and more complex international challenges. We are looking for an energetic and hands-on Junior Legal Counsel to step into the beating…
Est. 60,000 EUR
Always wanted to build the systems behind one of Europe's most advanced supply chains? As part of this Graduate Program, you'll own part of Picnic's supply chain tech products from day one. You'll be end-to-end responsib…
Est. 45,000 EUR
Are you looking for an exciting part-time job alongside your studies? Want to apply analytical theory to high-impact, real-world business projects? Take on the challenge and apply today! In a nutshell As a Business Analy…
Est. 55,000 EUR
In a nutshell As a Growth Operations Specialist at Picnic, you will calculate customer demand and our capacity. You will identify and overcome bottlenecks. In this role you are a key player in our growth plan in the Neth…
Est. 80,000 EUR
Only about 1% of our applicants end up in the offer stage. To increase your chances, give yourself a competitive edge and come fully prepared! In a nutshell At Picnic, we don’t advise from the sidelines! We roll up our s…
Est. 42,000 EUR
Are you looking for an exciting part-time job alongside your studies? Want to apply analytical theory to high-impact, real-world business projects? Take on the challenge and apply today! In a nutshell As a Business Analy…
Est. 55,000 EUR
In a nutshell At Picnic, we’re growing fast, both in our logistics and in the complexity of our challenges. Whether you’re hiring operational leaders to keep our supply chain running smoothly, or sharp analytical minds t…
Est. 34,296 EUR
In a nutshell In this role, you’ll be supporting the Commercial team responsible for shaping the product assortment that puts a smile on our customers’ faces 😊. As a Commercial Working Student, you’ll have the opportuni…
Est. 65,000 EUR
Only about 1% of our applicants end up in the offer stage. To increase your chances, give yourself a competitive edge and come fully prepared! In a nutshell At Picnic, we don’t advise from the sidelines! We roll up our s…
Est. 65,000 EUR
In a nutshell At Picnic, we're reinventing the way people experience grocery shopping, from planning meals to enjoying fresh, delicious food at home. Surprisingly simple, sustainable and delightful. We're looking for a P…
Est. 55,000 EUR
In a nutshell Are you passionate about Learning & Development and delivering smooth digital learning experiences at scale? Join our L&D team at Amsterdam HQ as our Digital Learning Administrator! At Picnic, we ar…
Est. 55,000 EUR
In a nutshell Join us in designing the future of grocery shopping. As a Product Designer in our consumer team, you'll own the design of our core mobile app, shaping the daily shopping experience for hundreds of thousands…
Est. 55,000 EUR
At Picnic, the customer engagement and loyalty within the domain in online groceries is unprecedented. This gives us unique opportunities to shape meaningful communications and build lasting relationships with our custom…
Est. 65,000 EUR
Only about 1% of our applicants end up in the offer stage. To increase your chances, give yourself a competitive edge and come fully prepared! In a nutshell As we are building the best milkman on earth, we are looking fo…