Account Executive, Public Relations
Orchestra Internal Job BoardWaltham, Massachusetts, United States · Posted 6 months agoDescription
ABOUT INKHOUSE
Inkhouse is part of Orchestra, a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.
People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
ABOUT THE ROLE
The Inkhouse Account Executive (AE) is a critical role with responsibility for juggling multiple accounts and writing effectively across different mediums for varied audiences. This fast-paced, deadline-oriented role will be responsible for driving day-to-day media relations and working effectively as a member of key account teams. This person will be the lead media relations expert on their assigned accounts especially with top-tier press. The AE is a highly creative self-starter, with excellent writing skills, and strong detail-orientation and will provide guidance to other team members on your accounts.
Location: This role is based in our Waltham, MA; San Francisco, CA; New York, NY; Seattle, WA or San Diego, CA office and follows a hybrid work model.
ACCOUNTABILITIES & QUALIFICATIONS
- Execute media outreach across top-tier, trade, and niche outlets to secure high-impact coverage
- Holds account calls with media updates
- Draft, edit, and distribute press releases, bylines, contributed content, and other written materials aligned with client messaging
- Develop targeted, compelling media pitches tailored to individual outlets and journalists
- Manages editorial calendars
- Serve as a core social media practitioner, developing platform-specific content and maintaining brand voice across channels
- Conceptualize creative social media ideas and recommend amplification strategies to extend the reach of earned media wins
- Prepares briefing sheets in advance of press/analyst calls and meetings
- Fully informed on all industry and client news
- Use HARO and ProfNet to identify relevant opportunities
- Stay fully informed on client business updates, competitive landscape, and broader industry trends to inform strategy and outreach
- Monitor and analyze PR, media, and social trends, proactively applying insights to client programs
- Manage multiple deadlines and workstreams across accounts while maintaining high attention to detail
- Support onboarding and training of new team members, sharing best practices and contributing to team development
ESSENTIAL SKILLS
- 3 –5 years of progressive experience in PR
- Experience in B2B, healthcare or consumer technology
- Must be passionate and interested in working on tech accounts, demonstrating enthusiasm and expertise
- Excellent written and verbal communication skills, with a talent for crafting compelling stories, pitches and professional client correspondence
- Savviness and creativity in media relations and pitching, speaking opportunities and award submissions with the capability to identify new targets and thoughtful angles until the story lands
- Ability to communicate clearly, effectively and with confidence, both verbally and in writing, with varying levels of staff, clients and the media, and is comfortable thinking on their feet
- A demonstrated track record handling multiple client accounts simultaneously, working quickly and meeting deadlines in a fast-paced environment
Salary Range: $65,000-$80,000 (commensurate with skills and experience)
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