Vice President, Sports Marketing Strategy

ABOUT ONBOARD SPORTS ADVISORY (OSA)

Onboard Sports Advisory (OSA) is a strategic sports marketing consultancy advising global brands, rights-holders, and sports properties on commercial strategy, sponsorship valuation, activation frameworks, and performance measurement. Operating on the agency/advisory side, OSA provides objective, insight-driven advisement that helps senior leadership teams navigate complex decisions across sport, culture, and entertainment. Our work blends analytical rigor, creativity, and global experience to unlock growth and long-term partnership value.

We are currently considering candidates based in New York, NY, and Los Angeles, CA.

ROLE SUMMARY

The Vice President, Sports Marketing Strategy is a senior executive leader responsible for defining and leading OSA's strategic consulting practice for sports marketing and partnership advisory. Reporting to the President and collaborating across the agency’s executive leadership, the Vice President establishes the long-term vision, growth strategy, and market positioning of the Sports Marketing consulting practice. Externally, they will also serve as a trusted advisor to Fortune 500 brands, global rights holders, and C-suite executives.

This role combines executive client leadership, business development, organizational leadership, and P&L consulting expertise to deliver transformational sports partnership strategies that drive measurable business outcomes. The Vice President oversees a portfolio of global client engagements, leads high-performing consulting teams, expands OSA's thought leadership, and plays a critical role in the firm's growth, profitability, and operational excellence.

KEY RESPONSIBILITIES

Executive Client Leadership & Strategic Advisory

• Serve as the executive strategic advisor to C-suite clients across global sports, entertainment, and sponsorship portfolios.
• Lead enterprise-level partnership strategies that align sponsorship investments with broader corporate growth, brand, commercial, and business objectives.
• Advise executive leadership on investment decisions involving global rights holders, major sporting events, media partnerships, athlete/celebrity endorsements and emerging sponsorship opportunities.
• Lead executive presentations, board-level recommendations, and strategic planning sessions that influence high-value investment decisions.
• Provide counsel on complex partnership negotiations, governance structures, contract strategy, and long-term portfolio optimization.
• Build enduring executive relationships with senior client stakeholders, rights holders, governing bodies, agencies, and strategic partners.

Practice Leadership & Business Strategy

• Define and execute the strategic vision, service offerings, and long-term growth strategy for OSA's Sports Marketing consulting practice.
• Identify new market opportunities, industry trends, and innovative consulting capabilities that strengthen OSA's competitive position.
• Establish methodologies, frameworks, and consulting standards that drive consistency, quality, and measurable client outcomes across the global sports and entertainment landscapes
• Partner with agency leadership to establish annual business priorities, financial targets, and strategic initiatives for the practice.
• Oversee practice performance, resource planning, utilization, and profitability while ensuring exceptional client delivery.

Partnership Strategy & Portfolio Leadership

• Direct strategic advisory across complex global sponsorship portfolios spanning multiple properties, markets, and stakeholder groups.
• Lead evaluation and valuation of partnership opportunities across premier global sports properties, including the Olympic & Paralympic Games, FIFA World Cup, World Championships, professional leagues, and emerging platforms.
• Oversee development of partnership architectures, activation frameworks, governance models, measurement systems, and long-term portfolio strategies.
• Champion data-driven decision making through sponsorship valuation, ROI measurement, consumer insights, and performance analytics.
• Guide clients through organizational transformation initiatives related to sponsorship governance, investment strategy, and operating models.

Organizational & People Leadership

• Lead, mentor, and develop a high-performing team of consulting professionals, fostering a culture of collaboration, innovation, accountability, and continuous learning.
• Build organizational capability through talent acquisition, succession planning, coaching, and leadership development.
• Provide executive oversight across multiple client engagements, ensuring strategic alignment, operational excellence, and consistent delivery of exceptional client experiences.
• Foster cross-functional collaboration with Operations, Finance, Legal, Technology, HR, and Client Services to optimize organizational performance.
• Champion a culture of inclusion, professional excellence, and entrepreneurial thinking across the organization.

Business Development & Market Leadership

• Drive revenue growth through executive-level business development, strategic partnerships, and expansion of existing client relationships.
• Lead pursuit strategy for major consulting engagements, including executive presentations, RFPs, pitch development, commercial negotiations, and contract structuring.
• Represent OSA as an industry thought leader through speaking engagements, media opportunities, executive forums, and published research.
• Develop and maintain senior relationships across the global sports, entertainment, sponsorship, media, and marketing ecosystem.
• Identify strategic partnership opportunities that expand OSA's capabilities, market presence, and long-term growth.

Executive Operations & Enterprise Leadership

• Partner with the President and agency leadership team to shape corporate strategy, operational priorities, and organizational growth initiatives.
• Contribute to annual planning, financial forecasting, budgeting, and long-term business planning for the organization.
• Establish governance processes, operational frameworks, and performance metrics that improve efficiency, scalability, and client outcomes.
• Ensure effective risk management, resource allocation, and quality assurance across the Sports Marketing Strategy practice.
• Champion innovation through adoption of emerging technologies, analytics, AI-enabled solutions, and evolving industry best practices.

Qualifications

• Bachelor's degree required; MBA or other advanced degree preferred.
• 12–15+ years of progressive leadership experience in sports marketing, sponsorship strategy, management consulting, brand consulting, or agency leadership.
• Demonstrated success leading large-scale global sponsorship strategies for Fortune 500 companies, international rights holders, or leading consulting organizations.
• Extensive experience advising executive leadership teams and C-suite stakeholders on complex commercial partnerships and strategic investments.
• Proven experience building, leading, and growing high-performing consulting teams and business units.
• Strong commercial acumen with experience managing budgets, revenue targets, profitability, and business performance.
• Deep understanding of global sports, media, sponsorship, entertainment, and consumer marketing ecosystems.
• Exceptional executive presence with outstanding communication, negotiation, facilitation, and presentation skills.
• Demonstrated ability to influence senior stakeholders and lead organizational change across complex global environments.
• Experience in global football strongly preferred.
• International business experience and cultural fluency strongly preferred.
• Multilingual strongly preferred.
• Love of sport.

Executive Competencies

• Executive strategic leadership
• Enterprise client advisory and C-suite engagement
• Business growth and practice development
• Global sports marketing and sponsorship expertise
• Commercial strategy and financial acumen
• Organizational leadership and talent development
• Executive communication and influence
• Complex stakeholder management
• Data-driven decision making and performance measurement
• Innovation, transformation, and change leadership
• Cross-functional enterprise collaboration
• Entrepreneurial mindset with operational excellence

Compensation Range: $192,500 - $225,000 annually. This is the pay range OBE believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. OBE reserves the right to modify this pay range at any time. For this role, Benefits include medical/dental/vision insurance, employer-paid basic life and personal accident insurance. Also included: Annual Profit Sharing/Bonus Plan based on the company’s performance and your individual performance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, PTO, STD/LTD insurance benefits.

On Board Experiential is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class.