Description
OBJETIVO CARGO: Gestión de campañas de influencers para cumplir con los KPI de nuestros clientes. Servir como contacto principal con proveedores y talentos para la ejecución de las estrategias de influencer marketing.
REQUISITOS
- Formación académica:
- Pregrado: Marketing, Publicidad, Comunicación Social, Administración de empresas, Ingeniería industrial, Afines
- Experiencia laboral: 1 a 2 años de experiencia mínima comprobada en la creación, manejo e implementación de campañas de influencers marketing
- Idioma:
- Otros: habilidad de comunicación, organización, negociación responsable de la gestión y desarrollo de campañas.
FUNCIONES:
- Realiza análisis y scouting de perfiles.
- Elabora propuestas según requerimientos del brief.
- Realiza la estimación de Kpis de propuestas.
- Hace la negociación con proveedor/influencers buscando costo eficiencia con los perfiles y las campañas.
- Elabora los contratos a proveedor o influencers one to one para la ejecución de campañas.
- Hace apoyo, seguimiento y coordinación de la ejecución de campañas aprobadas.
- Desarrolla de reportes totales y parciales de las campañas en ejecución o finalizadas.
- Elabora y hace seguimiento a cronogramas de salida de contenidos.
- Servicio al cliente durante el desarrollo de las campañas.
- Tráfico de seguimiento de campañas con cliente.
- Acompañamiento a eventos del cliente con influencers.
- Elaboración de estrategias básicas con influenciadores.
- Asegura la firma de contratos para campañas de influenciadores.
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