Description
Account Director
(Consumer PR)
Department: Consumer PR & Influence
Location: London
Contract type: Fixed-Term Contract - 8 months
Full Time/Part time: Full Time
Reporting into: Business Director / Client Partner
About Ogilvy:
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fueled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International.
Ogilvy’s influencer marketing practice is the largest globally and the agency also hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – which is now in its 12th year. James Murphy is the CEO of Ogilvy Group UK, which includes Ogilvy UK and New Commercial Arts (NCA), a boutique creative agency he co-founded in 2020, recently acquired by WPP.
The Role:
As an experienced Account Director on a significant Google Project, you'll champion "earned first" thinking, crafting and executing impactful, culturally relevant PR and creator activations. You'll play a pivotal role in leading a diverse portfolio of earned creator workshops, targeted mailers and seasonal parties. This role demands a strong focus on event organisation, adept talent management, and an understanding of the creator economy. Given the nature of the work, you must also be tech and AI savvy, identifying and leveraging cutting-edge opportunities for the brand.
You'll lead a team, build strong client relationships, and drive innovative strategies that generate buzz and deliver measurable results. This is a dynamic and energetic role, offering great opportunities to learn and develop within a fast-paced and innovative environment. You will be responsible for fostering a positive and collaborative work environment within the account management team, encouraging open communication and constructive feedback. You will manage relationships with third-party vendors, to ensure the agency delivers high-quality work that meets client expectations. You will also act as a liaison between the client and the agency's internal teams, providing clear communication and direction to ensure all parties are aligned on project goals and timelines. You can see opportunity in risk and you’re not afraid to be brave and challenge your clients to want to achieve optimal results.
Key Responsibilities:
- Inspire & Lead: Mentor a team to develop and execute breakthrough, "earned first" PR & Creator activations and events.
- Event Leadership: Lead and execute earned creator activations, including conceptualising, organising, and delivering memorable workshops, impactful mailers and seasonal parties.
- Client Partnership: Build trusted advisor relationships with clients, understanding their business and anticipating their needs. Guide them across media, social and earned creator communications.
- Creative Strategy: Collaborate with creative teams to develop compelling narratives and assets that resonate with target audiences.
- Data-Driven Optimisation: Monitor campaign performance, leveraging data and analytics to optimise results and demonstrate ROI.
- Innovation & Trends: Stay ahead of industry trends in earned media, creator marketing, events, AI, and technology, identifying new opportunities to enhance project effectiveness.
- Budget Management: Manage client budgets effectively, ensuring campaigns and events are delivered on time and within budget.
- Inclusivity: Champion inclusiveness, diversity, and equity in all aspects of work.
Requirements:
- Extensive experience in consumer PR and earned creator strategies, with a proven track record of driving successful campaigns and events for major brands.
- Proven experience in successfully organising and executing a variety of events, including workshops, experiential activations, and large-scale parties, with a clear understanding of managing both paid and earned talent within an event structure.
- Demonstrable expertise in talent management, from negotiation and contracting to execution of deliverables.
- Tech-savvy with a keen interest and understanding of AI and emerging technologies.
- Share and use media and earned creator knowledge to guide clients on what you believe is the best for their brand.
- Deep understanding of consumer and creator behaviour and ability to develop creative strategies that resonate with target audiences.
- Demonstrated ability to think "earned first" and create campaigns and events that generate organic buzz and foster authentic creator engagement.
- Strong leadership, communication, and interpersonal skills, with the ability to manage diverse teams and client relationships.
- Excellent project management skills, with the ability to manage multiple projects and events simultaneously.
- Data-driven mindset and analytical skills, with the ability to translate insights into actionable strategies.
- Knowledge of industry trends and best practices in PR, creator marketing, events, and technology.
- Champion inclusiveness, diversity, and equity in all aspects of work
How we help you Thrive:
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- We have a Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.
We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.
If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.
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