Description
About Ogilvy
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Influence Director
Department: PR & Influence
Location: London / Hybrid
Contract type: Fixed-Term (12 months)
Full Time/Part time: Full Time
Reporting into: Business Director
About Ogilvy:
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, , Mondelēz International, Unilever, TK Maxx and Pernod Ricard.
In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.
The Role:
As an Influence Account Director at our company, you will play a crucial role in leading some of the most exciting and challenging projects in the industry. You will be armed with your experience and proven ability to think and do, enabling you to tackle complex problems with ease.
At our company, we pride ourselves on delivering strategic and impactful influence campaigns that align with our clients' objectives. As the Influence Account Director, you will bring a solid understanding of influence strategy, always ensuring that you and the team are working towards strategic objectives. Your experience managing large multi-market campaigns will be invaluable in delivering campaigns that make a real difference to our clients.
In addition to your day-to-day responsibilities, you will provide senior counsel to clients, advising on industry developments as they occur and showing relevance for clients on the ground. You will stay up-to-date with cultural/social trends and customers’ views and attitudes. You will also assist in the development of and participation in promoting our influencer offering across the business, including writing thought leadership and attending industry events.
At our company, we believe in continuous learning and development. As the Influence Account Director, you will have the opportunity to lead additional projects, such as new business pitches, market reviews, and competitive trends. You will be at the forefront of the industry, working with a team of experts to deliver innovative and effective influence campaigns.
Key Responsibilities:
- Lead the day-to-day running of influencer campaigns and supporting managers and executives, from identification, creative, implementation, and reporting.
- Design and define industry-leading Influencer strategy: recommend objectives, targets, action plan, calendar, and budget.
- Align and collaborate with media, PR, social, brand activation, digital, and all other stakeholders – internal and external – to deliver best-in-class campaigns for our clients.
- Nurture client-appropriate talent opportunities and relationships to help deliver the influencer program for clients.
- Lead and deliver creative and sell content solutions to internal stakeholders and clients.
- Oversee day-to-day activations and provide oversight and counsel for junior support teams.
- Provide senior council to clients, advising on industry developments as they occur and showing relevance for clients on the ground.
- Stay up-to-date with cultural/social trends and customers' views and attitudes.
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