Description
Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
Adprime Business Development Manager, Programmatic Demand Partnerships
About Us
We're a rapidly growing health platform and ad exchange offering solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. Our Exchange aggregates premium digital inventory and connects demand-side buyers with high-quality, compliant health media. We're looking for a driven business development professional to grow our demand-side ecosystem by recruiting DSP partners, deepening existing relationships, and shaping our product to better serve buyers.
Position Summary
You will own the full demand-side partnership lifecycle on our Exchange — from prospecting and integrating new DSPs to ensuring connected buyers are actively and consistently spending. You'll develop a deep understanding of how each DSP partner operates, what inventory they need, and how they prefer to transact, using those insights to drive both revenue growth and product improvements. Success in this role is measured by a direct spend goal tied to demand-side volume transacted through the Exchange.
Key Responsibilities
Revenue Generation & Pipeline Development
- Own a quarterly and annual spend target tied to demand-side revenue transacted through the Exchange.
- Build and manage a pipeline of DSP prospects and progress them from outreach through active integration and spend.
- Track partner spend performance and report against revenue KPIs, escalating risks and opportunities proactively.
DSP Recruitment & Onboarding
- Identify and target DSPs — including agency trading desks, independent DSPs, and healthcare-focused buying platforms — that are a strong fit for our Exchange inventory.
- Lead commercial conversations, negotiate integration terms, and drive DSPs through the technical onboarding process in partnership with AdOps.
- Develop onboarding materials, playbooks, and resources that accelerate time-to-spend for new demand partners.
Demand Partner Engagement & Spend Enablement
- Serve as the primary point of contact for connected DSP partners, maintaining regular communication to understand buying behavior, inventory preferences, and campaign goals.
- Proactively surface relevant inventory, PMP opportunities, and first-party data capabilities to match partner demand and encourage continued spend.
- Identify and resolve barriers to spend — whether technical, commercial, or related to inventory quality — in collaboration with internal teams.
- Drive upsell and expansion opportunities within the existing demand partner base.
Product Feedback & Roadmap Influence
- Act as the voice of the demand-side buyer, synthesizing feedback from DSP partners into clear, actionable product recommendations.
- Collaborate with Product and Engineering teams to influence the roadmap, with a focus on features, reporting, and integrations that improve buyer experience and drive incremental spend.
- Help define and validate requirements for tools and capabilities that address real gaps identified through partner conversations.
Market Intelligence
- Stay current on programmatic industry trends, DSP ecosystem developments, HCP/DTC targeting practices, and evolving data privacy and compliance requirements.
- Use competitive insights to refine positioning and identify new demand-side opportunities.
Qualifications
Experience:
- 4+ years in ad tech business development, with a focus on demand-side partnerships and a track record of hitting revenue targets.
- Demonstrated success recruiting and growing DSP or agency trading desk relationships that resulted in measurable spend volume.
Industry Knowledge:
- Deep understanding of the programmatic ecosystem, including DSP operations, RTB, PMPs, and exchange dynamics.
- Familiarity with healthcare provider and consumer targeting, first-party data applications, and relevant compliance considerations (HIPAA, NAI, etc.).
Skills:
- Revenue-driven mindset with strong pipeline management and closing ability.
- Excellent communication and presentation skills; comfortable engaging technical and senior stakeholders alike.
- Ability to synthesize client feedback into clear, prioritized product recommendations.
Technical Aptitude:
- Working knowledge of DSP campaign setup, analytics, and data integrations.
- CRM proficiency (Salesforce, HubSpot) and comfort with reporting and analytics platforms.
Preferred:
- Existing relationships with DSPs, agency trading desks, or healthcare-focused buying platforms
- Experience partnering with product teams to influence ad tech features or buyer-facing workflows.
Salary range: $80k-130k based on experience
Our salary ranges are based on role, level, and location. Individual compensation within these ranges is determined by a variety of factors, such as work location, job-related skills, experience, and relevant education or training. In some cases, pay may fall outside the stated range due to additional considerations like a candidate’s unique qualifications, competencies, or expertise. Your recruiter will provide details about the specific salary range for your preferred location during the hiring process.
Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.
Similar jobs
Est. 95,000 USD
Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video d…
Est. 150,000 USD
Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video d…
Est. 150,000 USD
Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video d…
Est. 140,000 USD
Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video d…
Est. 325,000 USD
About NewsBreak Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news…
Est. 192,500 USD
About Wunderkind: Wunderkind ads are 'behaviorally triggered', meaning that ads are served on a premium list of publishers only when a user is done consuming content. Our proprietary tag is integrated directly on the pub…
Est. 127,500 USD
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 67,500 USD
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 85,000 USD
WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientist…
Est. 55,000 GBP
Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video d…
Est. 165,000 USD
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 115,000 USD
Position Overview The Associate Director, Digital Partnerships is responsible for developing, executing, and monitoring all digital media Partnership strategy and plans for clients, ensuring the work is to specification…
Est. 115,000 USD
Position Summary The Associate Director, Digital Partnerships is responsible for developing, executing, and monitoring all digital media Partnership strategy and plans for clients, ensuring the work is to specification a…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 127,500 USD
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 67,500 USD
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 80,000 EUR
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 93,000 USD
About Us At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unr…
Est. 72,250 USD
Business Overview IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across…
Est. 85,000 USD
Business Overview We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite peopl…
Est. 100,000 USD
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 72,250 USD
Business Overview IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across…
Est. 100,000 USD
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Est. 60,000 EUR
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing plat…
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…
Est. 60,000 USD
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…
Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic t…