Commercial Director (Singapore/Malaysia/Thailand)
Monster Energy APACBangkok, Thailand · Posted 1 month agoDescription
About Monster Energy:
Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.
A Day in the Life:
As a Commercial Director at Monster Energy, you will lead from the front with full P&L ownership, driving high-impact strategy, flawless execution, and disciplined business planning. Build powerful partnerships with the General Managers of our Distribution Partners (DP) to accelerate growth and dominate the market.
The Impact You'll Make:
- Identify market opportunities and insights to drive continuous growth. Design and support the communication of commercial calendar via identified business opportunities. Develop specific, measurable, actionable priorities, targets, and programs, tailoring company strategy and direction to the local realities, together with the local internal and distribution partner teams. Design and support the execution related initiatives in order to ensure reaching company volume, profit, growth targets. Build market, channel strategy and support the execution of commercial initiatives for profitable market, channel growth.
- Partner with the teams and the distribution partner's leaders to design and align success in all key channels; design and plan the most outstanding in-store activation programs, partnering with marketing and trade marketing teams to sell the brand proposition, leveraging the best international and local properties.
- Align volume goals (market, channel, mix, phasing) and key elements of the country P&L and manage accuracy of the forecasted of volume and spend. Develop the right value chains with the distribution partners, and have the right list price by channel to reach the agreed shelf pricing strategy and offer the adequate margin to the different customers, wholesaler. Align internally the other elements of the P&L and help local team to track internally and DP finance teams that spend are in line with budget. Budget the right trade spending to ensure maximal distribution and presence of the brand (line-up, listing, slotting) and promotional investments to achieve the agreed promotional strategy and maximize the number of displays/secondary placements.
- Build brand roll out planning through designing, planning and aligning regarding all cross functional aspects and KPIs. Work closely with internal departments on short to medium term demand planning (Month, Quarter) and work with marketing and DP on long term forecasting.
- Define Revenue Management strategy in Business Planning period and work with commercial and finance planning team. Prepare action plans for mix management by size and channel and selling stories to explain the reason for price transitions, design commercial arguments for retailer margin movements.
- Set channel strategies and execution standards in order to support capturing incremental volume and profit for each market and channel. Analyze sales performance against annual targets and review effectiveness, implementation of the different agreed programs and activities.
- Master Nielsen reports and databases to understand category, brand, SKUs, channels and competitor performances and make relevant recommendations. Define the right promotional plans (discount, pricing, frequency) to secure the right number of displays, grow sales while maintaining profitability.
- Review and analyze sales to distribution partners, customers and consumers to identify trends, drivers, risks and opportunities. Understand DP sales information (e.g. SAP) to monitor their performance with customers or coverage of their sales force. Monitor and track sales to DP and inventories to communicate solid forecast and make recommendation to further accelerate sales.
- Actively support the co-ordination, setting up of timelines and deliverables to the region and individual countries. Able to take decision and operate as the vital link across all necessary departments both internally and DPs to ensure that all necessary tasks are completed, and objectives are achieved.
Who You Are:
- Prefer a Bachelor's Degree in the field of -- Business Administration, Finance, Sales, Marketing or related field of study.
- Additional Experience Desired: More than 7 years of regional experience in Sales, Marketing in beverage or CPG (Consumer Packed Goods).
- Additional Experience Desired: More than 7 years of experience in New Product Development management.
- Computer Skills Desired: Proficiency using Excel, Word and PowerPoint.
- Additional Knowledge or Skills to be Successful in this role: Fluent English proficiency is required due to the need to manage regional stakeholders.
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