Director of Product Insights & Consumer Experience
Lasko ProductsWest Chester, Pennsylvania, United States · Posted 1 month agoDescription
Lasko Products, a market leader in home comfort solutions, is seeking a Director of Product Insights & Consumer Experience to work in either West Chester, PA or Boston, MA.
The Director of Product Insights & Consumer Experience will serve as the voice of the customer throughout Lasko's product development process, ensuring consumer feedback directly shapes products before they reach production. This role will partner closely with Product Management, Engineering, Industrial Design, Category Management, and Quality to identify opportunities, uncover potential product shortcomings, and influence prototype development before tooling investments are made and throughout the product lifecycle.
Success in this role will be measured by the ability to proactively identify consumer pain points, influence product improvements early in development, and help launch products that consistently achieve 4.7+ star ratings, reduced return rates, and industry-leading customer satisfaction.
Primary Responsibilities
Consumer & Product Intelligence
- Own the analysis of consumer reviews, retailer feedback, warranty claims, returns, customer service contacts, and competitive products to identify recurring product issues.
- Utilize tools to translate thousands of consumer comments into prioritized opportunities for product improvement.
- Develop "Voice of the Customer" reports highlighting the biggest drivers of positive and negative reviews.
- Identify unmet consumer needs that create opportunities for differentiated product innovation.
- Build predictive insights around what consumers will value before products reach market.
Prototype Development & Product Validation
- Partner with Product Management, Engineering, and Industrial Design.
- Influence prototype iterations by validating the consumer journey for ergonomics, usability, features, controls, noise levels, assembly, aesthetics, packaging, and overall customer experience.
- Conduct concept testing, in-home usage testing, prototype evaluations, and consumer feedback sessions before tooling begins.
- Identify potential causes of low customer ratings before products enter production.
- Recommend product enhancements that improve ease of use, perceived quality, and consumer satisfaction while balancing cost and manufacturability.
Ratings & Review Leadership
- Establish a company-wide process for analyzing retailer reviews across Amazon, Walmart, Costco, Home Depot, Lowe's, Target, and other key channels.
- Identify recurring issues responsible for 1-, 2-, and 3-star reviews and partner with cross-functional teams to eliminate root causes.
- Create executive dashboards highlighting:
- Top product complaints
- Positive review drivers
- Competitive benchmarking
- Star rating trends
- Warranty and return drivers
- Measure the effectiveness of product improvements by tracking changes in star ratings, review sentiment, and customer satisfaction.
Cross-Functional Product Influence
- Serve as the consumer advocate during Stage-Gate and product development reviews.
- Challenge assumptions using consumer data to improve product decisions.
- Provide prioritized recommendations before engineering designs are finalized.
- Influence product requirements based on measurable consumer insights instead of anecdotal feedback.
- Present recommendations to executive leadership with clear business impact.
What Success Looks Like
Success in this role is measured by business outcomes rather than research activity:
- New products consistently launch with a target average rating of 7 stars or higher across key retail channels.
- Consumer issues are identified and resolved during prototype development before tooling and production begin.
- Product teams proactively use Voice of Customer insights throughout the development process.
- Recurring causes of low ratings, warranty claims, and product returns are systematically eliminated from future products.
- Consumer insights directly influence product requirements, feature prioritization, industrial design decisions, and engineering tradeoffs.
- Executive leadership relies on consumer intelligence to prioritize investments and innovation.
- Lasko establishes a repeatable process that turns ratings, reviews, and customer feedback into a competitive advantage.
About Lasko Products
Love Your Air™
Lasko Products is the leading air solutions brand with a reputation for reliable products, peak performance, and perpetual innovation – our commitment to our customers for over a century. Founded in 1906 by Henry Lasko in Philadelphia, Lasko has evolved for over a century to become the global leader in air solution products. From our roots in small appliances, fans, and portable heaters, we’ve grown to become the leading home comfort company while maintaining our unwavering commitment to quality and value. Today, Lasko stands as a symbol of innovation, offering consumers around the world high-performance products; portable fans, heaters, air purifiers, humidifiers, and home ventilation solutions. Our well-known brands, Lasko, B-Air, BlueDri, Air King, and Guardian Technologies, serve both consumer and commercial markets across North America and internationally. As an American company for 120 years, we take pride in upholding the spirit of hard work, trust and accessibility, ensuring that Lasko remains available to all, for generations to come. Headquartered in West Chester, Pennsylvania, with manufacturing and distribution facilities in Tennessee and Texas, Lasko intends to set the standard in the air solutions category for another 100 years.
Lasko’s mission is to provide comfort you can trust.
Our company’s success is based on our culture of GRACE, with five core “Be” values outlining how we live it.
Growth Mindset — Be Bold
- We are never the finished product ─ every failure is a data point, every setback is a setup.
Recognition — Be Together
- We win together. We celebrate together! High performance deserves to be seen ─ named, specific, remembered.
Authenticity — Be Real
- No masks. No politics. Show up as you are, say what you mean, and mean what you say.
Clear Communication — Be Clear
- Say it plainly. Say it once. Say it to the right person. Clarity is kindness.
Extreme Ownership — Be Accountable
- No blame. No excuses. Own the win and the loss. No exceptions.
Why Join Lasko?
At Lasko, we believe people do their best work when they’re supported ─ personally and professionally. That’s why we offer flexible hours and a hybrid work schedule for our corporate team, promoting employees to balance life and work in a way that fits their lifestyle. Our dog-friendly corporate headquarters adds a fun, welcoming atmosphere, while our competitive salaries with bonus potential recognize and reward your contributions. We also offer a comprehensive benefits package that includes a strong 401(k) match, wellness incentives, and robust health coverage. Join Lasko and be part of a legacy of innovation – at a company that values flexibility, growth, and a culture where you can thrive.
Similar jobs
Est. 85,000 USD
Lasko Products, a market leader in home comfort products for over 100 years, is seeking a Senior Associate Category Manager to join our Category Management team at our headquarters in West Chester, PA. This is a hybrid p…
Est. 65,000 USD
Job Description/Summary Supervise and coordinate the activities of assembly line workers. Ensure that productivity, quality and safety goal are met or exceeded Essential Functions Recommends improvements in production, m…
Est. 140,000 USD
Lasko Products, an industry leader of home environment products for over 100 years, is seeking a Sr. Director of Engineering. This role will be based in our corporate headquarters, West Chester, PA. The Sr. Director of E…
Est. 55,000 USD
Job Description/Summary The maintenance technician position is responsible for performing highly diversified duties to install, troubleshoot, repair and maintain production and facility equipment according to safety, pre…
Est. 55,000 USD
The Toolroom Technician is responsible for maintaining and repairing our Plastic Injection molds to support manufacturing and achieving quality standards. Essential Functions Ability to troubleshoot various issues on pla…
Est. 120,000 USD
Lasko Products, an industry leader in home-environment innovation for over a century, is seeking a strategic and results-driven Sales Director – Licensing to lead the company’s licensing strategy and build new revenue st…
Est. 95,000 USD
Lasko Products, an industry leader of home environment products for over 100 years, is seeking a Manufacturing Engineer. This role is based in our Franklin, TN manufacturing facility. The Manufacturing Engineer is respon…
Est. 45,000 USD
Lasko Products, an industry leader of home environment products for 100 years, is looking to add a Forklift- Clamp Lift Driver to our Fort Worth, TX location. Essential Function includes but not limited to the followi…
Est. 65,000 USD
Electrical Maintenance Technician – 2nd Shift Location: Franklin, TNShift: 2nd Shift | 3:30 PM – 12:00 AM Position Summary Lasko Products, an industry leader in the design and manufacture of portable fans and heaters for…
Est. 55,000 USD
Lasko Products has been creating trusted home comfort solutions for nearly 120 years. As a market leader in portable fans, heaters, air purifiers, and ventilation products, we are driven by innovation, quality, and a com…
Est. 45,000 USD
This position is responsible for serving as the primary point of contact at the shipping and receiving window. The Window Clerk checks in drivers, verifies appointment and shipment information, communicates with carriers…
Est. 55,000 USD
Quality Inspector Lasko Products, an industry leader in designing and manufacturing portable fans and heaters for over 100 years, is hiring an Quality Inspector for our Franklin, TN location. This is a first shift positi…
Est. 40,000 USD
Lasko Products, an industry leader of home environment products for over 100 years, is looking to add Production Operators to our light manufacturing facility in Franklin, TN. The Production Operator performs production…
Est. 45,000 USD
Job Description/Summary The mold setter is responsible for positioning and setting up molds for the manufacturing of products or components made of various materials. Essential Functions 1-3 years of experience setting u…
Est. 55,000 USD
Lasko Products, an industry leader in the design and manufacture of portable fans and heaters for over 100 years, is looking to add a Maintenance Technician III to our light manufacturing facility in Franklin. This will…
Est. 55,000 USD
Lasko Products has been creating trusted home comfort solutions for nearly 120 years. As a market leader in portable fans, heaters, air purifiers, and ventilation products, we are driven by innovation, quality, and a com…
Est. 55,000 USD
Position Summary The Maintenance Technician II is an entry-level role responsible for supporting the maintenance of facility infrastructure and material handling equipment across multiple distribution locations. This pos…
Est. 55,000 USD
Lasko Products has been creating trusted home comfort solutions for nearly 120 years. As a market leader in portable fans, heaters, air purifiers, and ventilation products, we are driven by innovation, quality, and a com…
Est. 131,607 USD
Real people. Real service. At SupplyHouse.com, we value every individual team member and cultivate a community where people come first. Led by our core values of Generosity, Respect, Innovation, Teamwork, and GRIT, we’re…
Est. 70,000 USD
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitmen…
Est. 115,000 USD
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitmen…
Est. 153,750 USD
About Lume and Mando Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twic…
Est. 85,000 USD
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitmen…
Est. 132,500 USD
Marketing Manager Seeking out a performance driven Marketing Manager to drive results for our West Division. This role will evaluate performance across West brands and drive day to day marketing for our largest brand. Ba…
Est. 153,750 USD
About Mammoth Brands Mammoth Brands (formerly Harry’s Inc.) is the modern CPG company behind brands Harry’s, Flamingo, Lume, Mando, and Coterie. We’re building a new model—and home—brands, founders, and talent looking to…
Est. 140,000 USD
LTK’s mission is to empower the world’s premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we’re looking for team members who want to create, innovate and disrupt a…
Est. 126,000 USD
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitmen…
Est. 102,150 USD
About Lume and Mando Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don’t have to think twic…
Est. 157,500 USD
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitmen…
Est. 185,000 USD
Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitmen…