Description
Objectives of this role
- Developing and executing strategic plans for the assigned product category to drive sales and profitability.
- Analysing market trends, consumer behaviour and competitor activities in order to identify growth opportunities and market gaps.
- Collaborating with various teams, like marketing, sales and product development, to identify and implement new products, services and marketing initiatives.
- Managing product assortment, pricing, promotions and inventory to optimise category performance.
- Evaluating customer feedback and implementing changes to enhance the overall customer experience and drive customer loyalty.
- Developing solid relationships with key vendors and suppliers to improve category offerings and negotiate favourable terms.
Your tasks
- Conduct thorough market research and analysis to identify emerging trends, competitive landscape and customer preferences and provide actionable plans.
- Develop and execute comprehensive category management strategies to achieve business objectives and drive growth.
- Maintain robust category management tools and processes, ensuring seamless strategy execution across the organisation.
- Monitor and evaluate category performance, leveraging key performance indicators (KPIs) to identify areas for improvement and implement corrective measures.
- Lead supplier negotiations, ensuring favourable terms and conditions to drive cost savings and strengthen supplier relationships.
- Collaborate with marketing teams to develop effective product messaging, positioning and communication strategies.
- Execute pricing strategies and promotional plans to optimise profitability while considering market dynamics and customer value perception.
- Stay up-to-date with industry trends, competitor activities and technological advancements to provide recommendations to senior management.
Required skills and qualifications
- SA bachelor’s degree in business, marketing or a related field.
- 3+ years of experience as a category manager in the retail industry in India.
- Strong understanding of the Indian market, consumer behaviour and retail trends.
- Proficiency in utilising Microsoft Office Suite, category management tools and software for data analysis and reporting.
- Flexibility to adapt to the changing market dynamics, consumer preferences and organisational priorities.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication and negotiation skills to collaborate effectively with cross-functional teams and external stakeholders.
- Detail-oriented with a focus on accuracy and quality.
- Ability to thrive in a fast-paced and dynamic work environment.
Preferred skills and qualifications
- Experience in category management within the Indian retail market.
- Familiarity with retail merchandising systems and software.
- Knowledge of inventory management and demand forecasting techniques.
- Understanding of pricing strategies, margin analysis and profitability optimisation.
- Experience in vendor management and negotiations.
- Ability to conduct market research and consumer surveys.
- Proficiency in data analysis and using analytics tools.
- Multilingual skills to cater to diverse customer segments in India.
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