Senior Marketing Business Intelligence Analyst (all genders)
Berlin, Berlin, Germany · Posted 13 days agoDescription
The role
As a Senior Marketing Data Analyst in the Marketing Analytics team, you will play a key role in driving data-driven decision-making at HelloFresh. Based at our Global Headquarters in Berlin, you will own the Virality Analytics space, focusing on our Referral / Refer-a-Friend (RAF) programs across 12+ HelloFresh markets and multiple brands (HelloFresh, Factor, Green Chef, Chefs Plate, EveryPlate, and more).
Referral is one of HelloFresh's most efficient acquisition channels and a strategic growth lever for the next chapter of the business. You will be the analytical voice behind referral products, shaping how we measure them, how we grow them, and how we prove their value to the C-suite.
Your insights will shape strategies to optimize customer acquisition, sender engagement, friend conversion quality, and long-term customer value contribution from the referral channel.
What you’ll do
- Act as the trusted analytics partner to the Virality Marketing, CRM, and Growth stakeholders — translating broad, ambiguous business questions into structured, prioritized analytical work
- Own the Virality marketing reporting (WBRs, QBRs and Forecasting) as well as funnel-level diagnostics across sender and friend journeys
- Represent Virality analytics in cross-functional forums with Product, Marketing, Data Engineering, CRM Ops, and Finance
- Co-design, quality-control, and analyze A/B tests on referral incentive structures, entry points, share flows and CRM comms
- Apply rigorous experimentation methodology — power analysis, primary metric selection, guardrail metrics, sample-size-aware interpretation — and communicate results to non-technical stakeholders
- Analyze customer value contribution using MPC2 predictions, sender-reward cost, friend-discount cost, and cost-per-conversion economics
- Contribute to virality-related initiatives beyond RAF — organic sharing, social loops, and future referral product bets
- Collaborate with fellow analysts across Marketing, Retention, Loyalty, and Product Analytics to keep methodology and definitions consistent
- Contribute to code reviews, dashboard reviews, and documentation
- Mentor more junior analysts on structured problem-solving and stakeholder communication
What you’ll bring
Must have
- 6+ years of experience in Marketing, Product, or Customer Analytics — ideally in a fast-paced B2C, subscription, or growth-oriented business
- Advanced SQL proficiency — comfortable with window functions, CTEs, complex joins, and performance-tuning queries on large event-level tables
- Strong hands-on experience with A/B testing design and analysis, including statistical significance, power, guardrails, and small-sample handling
- Proven ability to build and maintain BI dashboards (Tableau, Databricks, or similar) that reach senior leadership
- Experience designing and working with GenAI designed end to end workflows from problem definition to documentation and creating reproducible research
- Strong problem-solving skills with a track record of translating ambiguous business challenges into structured, data-driven projects
- Excellent stakeholder management skills, with experience influencing cross-functional Product, Marketing, and Engineering partners
- Comfort working with event-level behavioral data (Snowplow, Google Analytics, or equivalent) is a PLUS
Nice to have
- Prior experience with referral / virality / growth-loops programs, or with acquisition-channel economics (CAC, LTV, ROI)
- Experience with CRM analytics (email, push, in-app) — including deliverability, engagement, and unsubscription guardrails
- Python for data transformation, ad-hoc analysis, or lightweight modeling
- Familiarity with Databricks / Spark SQL, dbt, or similar modern data-stack tooling
- Exposure to statistical modeling techniques beyond A/B testing — segmentation, clustering, regression, causal inference (diff-in-diff, synthetic control)
- Experience with Statsig, Optimizely, or similar experimentation platforms
- Experience contributing to event tracking design (Snowplow, GA4) — schema design, entity modeling, event naming
What we offer
- Modern and comfortable working space with great co-workers in Berlin-Kreuzberg
- Discount for HelloFresh boxes and Convini products
- Development possibilities along with internal trainings and a yearly Learning & Development budget
- Flexible working hours including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget
- Extensive Onboarding and Buddy Program
- Social events including team events, Friday beers, company runs, book club, etc.
- Discounted fitness offers with our Urban Sports Club and John Reed partners and yoga classes
- Well-being initiatives in cooperation with Headspace and Spill
- Childcare and company pension scheme benefit
- Monthly transportation budget via NAVIT
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
Similar jobs
Est. 80,000 EUR
The role As Marketing Lead, you'll be the senior expert driving HelloFresh Group's global referral and virality programme - one of our key growth engines. This is a high-ownership, high-impact role: you'll set the direct…
Est. 80,000 EUR
The role Loyalty and retention are two of the strongest levers we have for growing customer lifetime value and profit. As Lead, Loyalty & Customer Lifecycle, you own the strategy and end-to-end delivery of HelloFresh…
Est. 120,000 PLN
Work with HelloFresh in Warsaw and its HelloTech organisation, HelloFresh’s global technology backbone with more than 1000 people, building the digital products that power our end-to-end food experience. From meal kits a…
Est. 140,000 EUR
The CVO Tribe CVO owns two of HelloFresh's largest economic levers: benefit optimization and pricing. The tribe uses machine learning, personalization, and lifetime-value prediction to replace manual, rules-based decisio…
Est. 120,000 EUR
The opportunity: Elevate the Brand. Redefine Growth. We're at a pivotal moment. This is not a role focused on maintaining momentum — it's about creating it. Reporting to the CEO of DACH, you will lead the regional Market…
Est. 80,000 EUR
As a Senior Manager, Global Price & Discount Strategy, you will shape the economics behind our global food solutions group and the world's leading meal kit company, active in 17 countries across 3 continents. You wil…
Est. 60,000 EUR
The role: What's in the Box We're looking for a Demand Planner who is comfortable working with data and is eager to develop their forecasting skills in a fast-paced supply chain environment. This is a hands-on analytical…
Est. 65,000 GBP
About the job: We are looking for a Commercial Analytics Manager to join our ambitious and fast-growing Commercial Finance team in London - this is a unique role where commercial analytics meets technical know-how, with…
Est. 120,000 PLN
Work with HelloFresh in Warsaw and its HelloTech organisation, HelloFresh’s global technology backbone with more than 1000 people, building the digital products that power our end-to-end food experience. From meal kits a…
Est. 120,000 EUR
About the role: What's in the Box We are looking for an experienced Director, People Technology to lead HelloFresh's People Technology function globally. This role owns the strategy, operating model, and end-to-end deliv…
Est. 65,000 GBP
To be considered for this role, you’ll need to have the independent right to work in the UK, as we're unfortunately unable to provide sponsorship at this time. About the job:For our ambitious and fast-growing team in Lon…
Est. 85,000 EUR
The role Foundations Alliance's mission is to accelerate the delivery of high-quality, scalable, and highly available digital products at HelloFresh. We do this by providing services and platforms that improve our intern…
Est. 120,000 PLN
Work with HelloFresh in Warsaw and its HelloTech organisation, HelloFresh’s global technology backbone with more than 1000 people, building the digital products that power our end-to-end food experience. From meal kits a…
Est. 80,000 EUR
The role We’re looking for a new teammate who will support the implementation and ongoing maintenance of information security compliance and certification programs, working with cross-functional internal teams and extern…
Est. 120,000 PLN
Work with HelloFresh in Warsaw and its HelloTech organisation, HelloFresh’s global technology backbone with more than 1000 people, building the digital products that power our end-to-end food experience. From meal kits a…
Est. 80,000 EUR
The role We’re hiring a Senior Manager to lead price and discount strategy for a portfolio of our global brands, owning both the strategy and execution of our experimentation and optimization roadmap. This is a high visi…
S'more about the team We are looking for a Senior Product Analyst, with deep expertise in web and app analytics, to help drive data-informed product and growth decisions across our organization. You will join our analyti…
Est. 120,000 EUR
About the role: What's in the Box As the Engineering Manager for the Deliveries squad at HelloFresh, you will lead the engineering vision and execution for how customers control their box week to week. Your squad owns th…
Est. 120,000 EUR
HelloFresh Group is the world's leading integrated food solutions provider, with a global portfolio of brands spanning meal kits, ready-to-eat meals, and specialty products. From our Berlin headquarters, we build and run…
Est. 80,000 EUR
The role: What's in the Box Are you ready to turn one of the most prominent e-commerce brands into the Netherlands’ ultimate “Love Brand”? As our Senior Brand Manager NL, you will take full ownership of all brand-related…
Est. 65,000 GBP
To be considered for this role, you’ll need to have the independent right to work in the UK, as we're unfortunately unable to provide sponsorship at this time. About the job:For our ambitious and fast-growing team in Lon…
Est. 80,000 EUR
The role We’re looking for a new teammate to join us on the journey of keeping HelloFresh a trusted name - someone with a passion for security and appetite for new challenges. Security Engineers work in a variety of ways…
Est. 167,100 USD
At HelloFresh Group, we are on a mission to revolutionize the way people and pets eat. The Pets Table is passionate about providing every dog—the long-haired, the short-legged, and the spotted alike—a seat at the table,…
Est. 550,000 DKK
The role: What's in the Box We're looking for a Demand Planner who is comfortable working with data and is eager to develop their forecasting skills in a fast-paced supply chain environment. This is a hands-on analytical…
Est. 55,000 EUR
The role: What's in the Box We're looking for a Demand Planner who is comfortable working with data and is eager to develop their forecasting skills in a fast-paced supply chain environment. This is a hands-on analytical…
Est. 120,000 EUR
About the role: What's in the Box The GenAI Enablement Tribe is where HelloFresh's transformation into an AI-native company gets engineered: the platform every team builds on, the embedded engineering that redesigns comm…
Est. 42,000 EUR
Join one of France’s fastest-growing foodtech scale-ups At HelloFresh, we’re transforming the way people cook and eat. Through our meal-kit boxes, we help thousands of customers cook delicious, balanced meals at home whi…
Est. 65,000 GBP
We are looking for a commercially savvy, data-driven Senior Finance Analyst to join our UK and Ireland finance team. You will be integral in evolving, transforming and streamlining our ways of working across the breadth…
Est. 120,000 EUR
About HelloFresh At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Even after celebrating our 10-year anniversary, we contin…
Est. 45,000 GBP
As a Junior Growth Affiliate Manager you’ll play a key role in driving the next phase of growth for the Affiliates channel within the HelloFresh Group. Data is at the core of this role, so the ability to handle mid-level…