Description
SEO, AI Search & Website Manager
Berlin (Hybrid) · Full-Time
About emnify
emnify is a global IoT connectivity platform provider, enabling enterprises and OEMs to build, deploy, and operate connected products at scale across 180+ countries. Our cloud-native SuperNetwork powers mission-critical use cases in industries such as mobility, logistics, energy, and industrial IoT.
A Series-B scale-up with strong growth momentum, emnify is recognised as one of the industry's leading innovators — named eSIM Provider of the Year at the MVNOs World Awards 2025, awarded Platinum for eSIM Management Platform Innovation by Juniper Research, and ranked among Germany's fastest-growing tech companies by Deloitte.
Your Role
This role sits within emnify's marketing team, reporting directly to the VP of Marketing. You will own three interconnected pillars — SEO, Generative Engine Optimisation (GEO), and our HubSpot website — and be accountable for tying all three to pipeline. Day-to-day, you'll work most closely with the Demand Generation Manager and Content Manager, with strong cross-functional ties to Product Marketing, Legal, and our Network team. You'll also serve as the primary point of contact for our SEO/GEO agency.
Why emnify
emnify already has meaningful momentum in AI search: for several high-value IoT phrases, we show up in the first positions across LLMs, and a significant share of our converting inbound traffic is coming directly from tools like ChatGPT and Perplexity. This isn't a "let's explore AI search one day" situation — the opportunity is live, the signals are strong, and we need someone to build on them deliberately. With a category leadership position to defend and expand across six languages and three priority markets — Europe, North America, and Brazil — the scope here is genuinely broad and the visibility of your work will be immediate.
Your First 6 Months
- In your first few weeks, you'll get under the hood of our current SEO and GEO performance - - auditing what's working, what's been neglected, and where the quick wins are, while building your working relationships with the agency and internal teams
- By month two or three, you'll have a clear organic roadmap in place, aligned with Demand Generation and Content, and be running the first round of CRO experiments on key conversion pages
- By the halfway mark, you'll own a live performance dashboard, be reporting organic pipeline contribution to the VP of Marketing, and have begun the multilingual website work for our North America and Brazil markets — with SEO and GEO operating as one connected programme
Your Impact
Modern SEO
- Own the SEO roadmap end-to-end — strategy, prioritisation, and execution across technical, on-page, and off-page — driving qualified organic traffic that converts, not just ranks
- Lead technical SEO across a complex, multilingual environment: Core Web Vitals, schema markup, hreflang, and crawl health across EN, DE, ES, FR, IT, and PT-BR
Generative Engine Optimisation (GEO) / AI Search
- Build emnify's presence in AI-generated answers — structuring content, entity signals, and citations so we show up in ChatGPT, Perplexity, Google AI Overviews, and Gemini for the searches that matter
- Develop and own our GEO measurement framework — tracking brand mentions and product citations across generative outputs and iterating based on what moves the needle
Website Management (HubSpot)
- Own the HubSpot website end-to-end — building and optimising pages, running CRO experiments at key conversion touchpoints, and maintaining a clean, well-governed CMS
- Partner with Demand Generation, Design, and Product to ship website improvements that support pipeline, not just traffic
Agency Management
- Serve as the day-to-day lead for our SEO/GEO agency — setting clear briefs, holding deliverables to a high standard, and ensuring output stays aligned with emnify's strategy and quality bar
Demand Generation Impact
- Connect organic performance directly to pipeline — owning targets for traffic, MQL-to-SQL conversion, and organic revenue contribution, and reporting those results to marketing leadership
What We Expect
- A strong, hands-on track record in SEO within a B2B tech or SaaS environment — with demonstrable results across technical, on-page, and off-page disciplines
- Fluency in HubSpot Content Hub — you can build, edit, and manage pages independently, without developer support. This is non-negotiable
- A genuine, practical understanding of GEO and AI Search — you can speak to entity SEO, E-E-A-T, and structured citations, and you have a view on how these differ from traditional SEO
- Proficiency with GA4, Google Search Console, and at least one of SEMrush or Ahrefs, with the ability to build reporting that connects organic performance to business outcomes
- Strong project management and cross-functional collaboration skills — comfortable working with content, design, legal, and external agencies simultaneously
- Coachability — we want someone who is excited to grow with us in a fast-evolving discipline
Why It Might Not Be a Match
- You prefer a clearly scoped remit. This role spans SEO, GEO, full-stack website management, agency oversight, and pipeline accountability — the breadth is real, and so is the ownership that comes with it
- You're more comfortable optimising a mature, well-documented programme than rebuilding and redefining one. Some areas of the website and organic strategy need honest reassessment before they can be scaled
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