Description
Location
Our Marketing Manager, Channel/Partners will be an integral part of our global Marketing team. This role is remote-based, ideally in EST or CST in the US or Canada.
Who We Are
DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state - from planning to production.
Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency.
With decades of multicloud experience, we have specializations in Kubernetes, GenAI, CloudOps, and more. An award-winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide.
The Opportunity
The Marketing Manager, Channel/Partners, reporting to the VP, Global Marketing, is responsible for developing and executing go-to-market campaigns with DoiT's channel partners - including distributors such as Ingram Micro, managed service providers (MSPs), resellers, and global systems integrators (GSIs) - to drive pipeline and revenue through the partner ecosystem.
This role works closely with the Channel team and the sales teams aligned to those channel partners to build messaging, campaigns, content, and webinars that help partners sell DoiT effectively and generate qualified pipeline.
You are responsible for making sure campaign performance is tracked end-to-end - from initial engagement through lead routing through to revenue - so partner marketing is measured not just on volume and engagement, but on its contribution to closed revenue.
This role sits at the intersection of:
- Partner and channel marketing (distributors, MSPs, resellers, GSIs)
- Co-branded and joint go-to-market campaign development
- Lead routing, tracking, and revenue attribution
You are accountable for turning partner GTM programs into measurable pipeline and revenue.
Responsibilities
- Partner GTM Campaign Development
- Partner with the Channel team and aligned sales teams to build joint go-to-market campaigns for distributors, MSPs, resellers, and GSIs
- Develop partner-specific messaging and value propositions that resonate with each partner type and their end customers
- Build campaign content, including co-branded assets, webinars, sales enablement materials, and campaign toolkits partners can use
- Plan and execute webinars and events with and for partners to drive awareness and pipeline
- Channel & Partner Relationship Support
- Serve as the marketing point of contact for assigned partners (e.g., Ingram Micro, MSP partners, resellers, GSIs)
- Work with Channel Managers to understand each partner's go-to-market motion and tailor campaigns accordingly
- Support partner enablement with marketing materials, playbooks, and talk tracks
- Lead Routing & Campaign Tracking
- Ensure leads generated through partner campaigns are tracked and routed correctly to the appropriate sales and partner teams
- Partner with Sales Ops/RevOps to maintain clean lead routing and attribution processes for channel-sourced leads
- Monitor campaign performance at each stage of the funnel, from engagement through opportunity and closed revenue
- Performance & Revenue Accountability
- Report on campaign performance across both marketing metrics (engagement, MQLs, webinar attendance) and revenue metrics (pipeline sourced/influenced, closed revenue)
- Partner with Sales, Channel, and RevOps to validate that leads are converting and revenue is being properly attributed to partner campaigns
- Use performance data to refine future partner campaigns and prioritize investment across partner types
- Cross-Functional Alignment
- Coordinate with Content, Creative, Growth, and Product Marketing teams to adapt broader marketing programs for the partner audience
- Ensure partner campaigns align with overall company messaging and brand guidelines
What Success Looks Like
- Consistent, high-quality GTM campaigns running with priority partners
- Clear, reliable lead routing from partner campaigns into sales pipeline
- Demonstrated contribution of partner marketing to pipeline and closed revenue
- Strong working relationships with Channel Managers and partner sales teams
- Partners who view DoiT marketing as a value-add to their own GTM efforts
Qualifications
- 2-4 years of B2B marketing experience, with exposure to channel, partner, or alliance marketing
- Experience working with or around the channel ecosystem - MSPs, resellers, distributors (e.g., Ingram Micro), or GSIs
- Understanding of multi-channel B2B marketing programs (email, digital, content, webinars, events)
- Experience building campaign content and enablement materials for external audiences
- Comfortable working cross-functionally with Sales, Channel, and Marketing teams
- Familiarity with lead routing, attribution, or marketing/sales funnel tracking is a plus
Ideal Profile
- Understands how partners and channel ecosystems generate revenue and is comfortable operating within that motion
- Balances marketing execution with an eye toward pipeline and revenue outcomes
- Comfortable building relationships with both internal teams and external partners
- Organized and detail-oriented when it comes to tracking campaign and lead performance
- Data-driven and outcome-oriented
Are you a Do'er?
Be your truest self. Work on your terms. Make a difference.
We are home to a global team of incredible talent who work remotely and have the flexibility to have a schedule that balances your work and home life. We embrace and support leveling up your skills professionally and personally.
What does being a Do'er mean? We're all about being entrepreneurial, pursuing knowledge, and having fun! Click here to learn more about our core values.
Sounds too good to be true? Check out our Glassdoor Page.
We thought so too, but we're here and happy we hit that 'apply' button.
Full-time employee benefits include:
- Unlimited Vacation
- Flexible Working Options
- Health Insurance
- Parental Leave
- Employee Stock Option Plan
- Home Office Allowance
- Professional Development Stipend
- Peer Recognition Program
Many Do'ers, One Team
DoiT unites as Many Do'ers, One Team, where diversity is more than a goal - it's our strength. We actively cultivate an inclusive, equitable workplace, recognizing that each unique perspective enhances our innovation. By celebrating differences, we create an environment where every individual feels valued, contributing to our collective success.
#LI-Remote
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