Marketing Automation Manager

DigiCertSunnyvale, California, United States · Posted 2 months ago

Full-timeEst. 115,000 USD

Description

Who we are

DigiCert is a global leader in intelligent trust. We protect the digital world by ensuring the security, privacy, and authenticity of every interaction. Our AI-powered DigiCert ONE platform unifies PKI, DNS, and certificate lifecycle management, to secure infrastructure, software, devices, messages, AI content and agents. Learn why more than 100,000 organizations, including 90% of the Fortune 500, choose DigiCert to stop today’s threats and prepare for a quantum-safe future at www.digicert.com

Job summary

We are looking for a Marketing Automation Manager to join our Marketing Operations team. This role will lead the transition of our marketing automation platform from Oracle Eloqua to Adobe Marketo and will be responsible for the ongoing management, optimization, and governance of Marketo following implementation.

This position requires a balance of strategic thinking and hands-on execution. You will design scalable frameworks that support demand generation and revenue growth, while also ensuring campaigns and programs are executed with precision. You will collaborate cross-functionally with Marketing, Revenue Operations, and Engineering to ensure our systems and processes are aligned and effective.

What you will do

Lead Marketing Automation Transformation

Own and drive the migration from Eloqua to Marketo, including architecture design, data mapping, and program migration
Identify opportunities to simplify, standardize, and improve existing processes during the transition
Establish scalable frameworks for campaign execution, reporting, and governance within Marketo

Drive Strategy and Execution

Develop and operationalize marketing automation strategies that support pipeline and revenue goals
Design and maintain lead lifecycle models, lead scoring frameworks, and segmentation strategies
Build and enforce consistent campaign hierarchies to enable accurate reporting and visibility
Define and support attribution models that measure marketing’s impact across the buyer journey

Own Platform Operations

Manage day-to-day execution in Marketo, including campaign builds, QA, launches, and performance monitoring
Ensure data quality, compliance, and system integrity across marketing systems
Create and maintain documentation, processes, and best practices for marketing automation

Reporting & Insights

Develop and maintain dashboards and reporting frameworks that provide visibility into campaign performance, funnel health, and pipeline impact
Partner with Marketing and Revenue Operations to deliver actionable insights and support data-driven decision making

Collaborate Across Teams

Partner with Marketing, Sales, Revenue Operations, and Engineering to align systems and processes
Translate business requirements into scalable marketing automation solutions
Support integrations across the martech stack without requiring direct engineering work

What you will have

5+ years of experience in marketing automation or marketing operations
Strong expertise in Adobe Marketo, including program design, lifecycle processing, and reporting
Experience leading or supporting a marketing automation platform migration (Eloqua & Marketo experience strongly preferred)
Deep knowledge of:

Lead scoring (behavioral and demographic)
Campaign hierarchy design
Attribution models and reporting
Segmentation and lifecycle management

Ability to operate effectively at both the strategic and execution level
Experience working cross-functionally with technical and non-technical teams
Strong analytical, organizational, and communication skills

Nice to have

Experience with Qualified, ZoomInfo, and Zoom Events
Familiarity with CRM platforms such as Salesforce and marketing data architecture
Experience in B2B enterprise or high-growth environments

Why you will love working here

You will play a key role in modernizing and scaling DigiCert’s marketing automation capabilities
You will partner across the organization to drive measurable business impact
You will help build systems that enable secure, trusted digital experiences at a global scale

Benefits

Competitive compensation and comprehensive health, dental, and vision coverage
Retirement savings programs with company matching (401(k) or RRSP)
Generous paid time off, including holidays, and vacation
Paid parental leave and family support benefits
Life and disability coverage
Flexible spending and health savings options (where applicable)
Health and wellness support, including gym reimbursement and wellness programs
Employee Assistance Program with 24/7confidential support for employees and families
Education assistance and professional development opportunities
Access to LinkedIn Learning and continuous learning resources
Employee referral bonus program and additional company perks and discounts
Business travel insurance and global employee support programs

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.

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Compensation Transparency:

The annualized base salary range for this position is outlined below.

Each candidate’s compensation offer will be determined based on factors including experience, skills, qualifications, job duties, business needs, and location. For roles that include additional compensation components, total compensation may include base pay, bonus, equity, or other incentives.

This role may also be eligible for benefits, which will be discussed during the hiring process. We are committed to fair and transparent pay practices and comply with all applicable pay transparency requirements. If you would like more information about compensation or benefits, we are happy to provide additional details during the hiring process.

For more information regarding our comprehensive benefits, see the benefits section.

Base Salary

$130,000—$160,000 USD

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Marketing Automation Manager

Description

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