Description
About Constructor
Constructor is an international ecosystem spanning education, research, and technology. It includes Constructor University Bremen, Constructor Tech, Constructor Knowledge, and partner entities such as EBAC, working together to advance how knowledge is created, taught, and applied.
Constructor Knowledge sits at the heart of this ecosystem — connecting students, faculty, partners, media, and industry across our entities and programmes.
About the role
As the Social Media Strategy & Operations Lead, you will lead a dynamic team of social media specialists, creating and executing long-term social media strategies that amplify Constructor Knowledge’s brand and voice across various platforms. Your mission will include promoting Constructor University as well as other educational organizations within Constructor Knowledge’s portfolio while ensuring brand consistency, fostering engagement, and driving growth.
This role is ideal for an innovative leader passionate about education, storytelling, and digital communities, who can inspire a young team and navigate a global, multi-brand ecosystem.
Duties & Responsibilities
Strategic Leadership:
- Develop and execute a comprehensive social media strategy to align with the Constructor Knowledge’s vision and business goals.
- Collaborate with the Marketing and Communication departments to ensure social media efforts are integrated with broader marketing initiatives.
- Oversee social media activities for the university and other educational organizations within the Constructor Knowledge portfolio.
- Establish KPIs for social media performance and regularly assess progress, adapting strategies as needed.
Team Management:
- Lead, mentor, and develop a team of young, passionate social media specialists to achieve strategic objectives.
- Foster a creative and collaborative team environment, encouraging innovation and professional growth.
- Conduct regular team meetings to align efforts, share updates, and ensure cross-functional collaboration.
Content Creation & Management:
- Define and maintain the tone of voice, corporate style, and branding across all social media platforms.
- Work with internal and external creative teams to produce engaging multimedia content (text, images, videos).
- Plan and implement content calendars and campaigns that resonate with diverse audiences, including prospective students, parents, and educators.
Community Engagement:
- Build and manage online communities by actively engaging with followers, responding to inquiries, and fostering meaningful conversations.
- Develop strategies to engage with key social media influencers and thought leaders in education and technology.
Performance Analysis & Reporting:
- Utilize analytics tools to monitor, measure, and report on social media performance, including engagement, reach, and conversion rates.
- Provide insights and recommendations to optimize campaign effectiveness and audience impact.
Innovation & Trends:
- Stay informed of emerging social media trends, tools, and best practices to ensure Constructor Knowledge remains at the forefront of digital innovation.
- Experiment with new platforms, formats, and technologies to continuously enhance social media presence and effectiveness.
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, or a related field (Master’s preferred).
- Proven experience in social media marketing, including strategy development and team leadership, preferably in education or related sectors.
- Strong understanding of social media platforms (e.g., LinkedIn, Instagram, TikTok, Twitter, Facebook) and their respective audiences.
- Demonstrated success in growing social media presence, increasing engagement, and driving conversions.
- Experience in creating and maintaining a consistent brand voice and style across diverse channels.
- Proficiency in social media analytics and scheduling tools.
- Fluency in English; German is a plus.
Skills & Attributes
- Visionary leader with the ability to inspire and motivate a team.
- Creative thinker with a strong eye for detail and design.
- Excellent communication, organizational, and project management skills.
- Ability to work effectively in a fast-paced, collaborative, and multicultural environment.
- Passion for education, innovation, and digital storytelling.
What we offer
- A central role in a growing international ecosystem connecting education, research, and technology.
- Direct exposure to senior leadership, world-class academics, and international partners.
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