Description
Gaming & CRM Coordinator
About the Role
As CRM and Gaming coordinator, your focus is to drive customer engagement, retention, and overall satisfaction through the implementation of strong campaign offerings and the use of all the tools available in your arsenal.
Your Key Responsibilities
- Execute all customer campaigns: Implement all customer campaigns by managing copywriting (when required) and configuring various communication channels, including email, SMS, WhatsApp, and web push notifications. Additionally, set up bonuses, races and raffles by campaign mechanics, ensuring meticulous quality assurance processes for each configuration. This includes conducting A/B testing to optimise performance.
- Reporting: Monitor KPIs related to gaming and customer engagement. Use data analytics tools to assess player behaviour and campaign effectiveness.
- Monitoring: Regularly analyse customer activity trends to pinpoint strengths and weaknesses within the customer experience. This includes addressing issues such as bonus abuse and implementing appropriate restrictions to mitigate such behaviour. Additionally, take necessary follow-up actions to enhance overall engagement.
- Compliance: Stay current with your market’s compliance rules and always do your best to comply.
- On-call: In addition to standard working hours, you may also work on a roster along with other Coordinators to provide on-call duty for any campaign incidents that may arise.
- Communication: Ensure all key stakeholders are well informed on all activities planned for customers and their reasoning. Data should be shared as part of all execution plans and updates.
- Documentation: Document all customer set-ups, training manuals and essential moments, such as a currency migration in your market, on Jira/Wiki.
- Identify gaps in current campaign tool capabilities where efficiency is lost and recommend improvements.
- Competitor Analysis: Compare casinos across devices, brands, and markets to ensure the best possible user experience
- Investigate Gameplay, including big wins, jackpot wins and losses.
What We’re Looking For
- Gaming experience is preferred but not necessary
- Team player
- Keen eye for details
- Good command of Microsoft Office
Challenge accepted?
By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy
Similar jobs
Est. 80,000 EUR
We're looking for a Senior AI Engineer to join our Data Center of Excellence (CoE) team at Betsson Group. You'll design, build, and deploy AI and agentic solutions with real business impact, from LLM-driven pipelines to…
Est. 840,000 SEK
We're looking for a Senior AI Engineer to join our Data Center of Excellence (CoE) team at Betsson Group. You'll design, build, and deploy AI and agentic solutions with real business impact, from LLM-driven pipelines to…
Est. 55,000 EUR
The Role Our Development team in Malaga is growing and we are now looking for a Backend Software Engineer to join! Our Campaigns & Rewards unit at Betsson Group ensures our customers come back for more. It’s all abou…
Est. 65,000 EUR
The Role Our Development team in Malaga is growing and we are now looking for a Senior Backend Software Engineer to join! Our Campaigns & Rewards unit at Betsson Group ensures our customers come back for more. It’s a…
Est. 55,000 EUR
The Role Our Development team in Malaga is growing and we are now looking for a Senior Backend Software Engineer to join! Our Campaigns & Rewards unit at Betsson Group ensures our customers come back for more. It’s a…
Est. 55,000 EUR
The Role Our Wallet Development team in Malaga is growing and we are now looking for a Backend Software Engineer to join! Engagement at Betsson Group ensures our customers come back for more. It’s all about loyalty. We p…
Est. 60,000 EUR
The Senior Information Security Engineer at Betsson plays a critical role in the protection of the organisation’s information systems. The Wow The senior position assumes added responsibility due to experience across the…
Est. 55,000 EUR
The Role Our Campaigns & Rewards - Product Development team in Malaga is growing, and we are now looking for a Backend Software Engineer to join! Engagement at Betsson Group ensures our customers come back for more.…
Est. 120,000 EUR
You will have full P&L responsibility for the Belgian market, overseeing customer experience, lifecycle management and local marketing strategy. Your key objective is to drive sustainable revenue growth and maximize…
Est. 80,000 EUR
About Betsson Group At Betsson, you’ll join a global engineering organisation building high‑scale, real‑time platforms across 40+ digital brands. After more than 60 years in the industry, our products handle large volume…
Est. 55,000 EUR
Are you an experienced Backend .NET/C# Engineer looking for your next career opportunity? The Gaming Area within Product Development is now hiring! The Gaming Area at Betsson Group focuses on Game Play and Game Discovery…
The Payments Engineering team at Betsson Group is now hiring! The Wow Proud sponsors of Boca Juniors and Racing Club, we are a world-class iGaming operator offering a variety of online gaming products in several markets,…
Are you an energetic and passionate individual with a strong desire to learn about iGaming? This is an excellent opportunity to join Betsson Group as our new HR Generalist, based in our Regional HUB The Wow As HR you wil…
Est. 55,000 EUR
The Wow As a Junior Commercial Project Manager, you will support the planning, coordination, and implementation of commercial projects across the Southern European market. You will work closely with cross-functional team…
Est. 120,000 EUR
We are seeking an experienced and hands on Tech Leader for our Machine Learning Team. This pivotal role involves the development of our ML framework and platform, develop Machine learning models and support our MLOps ini…
Est. 80,000 EUR
We are looking for an experienced Engineering Manager to join our Mobile Apps team and help us deliver the best mobile apps around for sports betting and gaming! The Wow Every day, thousands of people across the world pl…
Est. 55,000 EUR
At Betsson Group, we strive to deliver the best customer experience in the industry. We are one of the market leaders in iGaming, offering online gaming products in a number of markets, both through our own gaming sites…
Est. 80,000 EUR
We are looking for an experienced Engineering Manager to join our Mobile Apps team and help us deliver the best mobile apps around for sports betting and gaming! The Wow Every day, thousands of people across the world pl…
Est. 60,000 EUR
Are you an experienced DevOps Engineer looking for your next career opportunity? The Wallet Area within Product Development is now hiring! Engagement at Betsson Group ensures our customers come back for more. It’s all ab…
Est. 55,000 EUR
We are seeking a Senior Systems/Infrastructure Engineer to join our evolving team. The ideal candidate will possess deep infrastructure and operational expertise, complemented by experience in using modern DevOps practis…
Est. 55,000 EUR
Overview: The function of the Payments and Fraud Shift Leader is to handle contacts related to payments queries raised by customers or any internal or external parties. The aim is to provide an outstanding customer servi…
We are looking for a highly experienced and versatile Fullstack Engineer to join our dynamic team. This role requires a strong background in agile development practices, close collaboration with team members and product…
Est. 80,000 EUR
At Betsson Group, we strive to deliver the best customer experience in the industry. We are one of the market leaders in iGaming, offering online gaming products in a number of markets, both through our own gaming sites…
Est. 55,000 EUR
We are now expanding our DevOps capabilities within our platform teams as part of our hybrid setup. This means empowering every platform with its own DevOps expertise to drive automation, scalability, and reliability wit…
Est. 84,000 EUR
At Betsson Group, we strive to deliver the best customer experience in the industry. We are one of the market leaders in iGaming, offering online gaming products in a number of markets, both through our own gaming sites…
Are you an ambitious Database Engineer eager to embark on a journey of managing complex database systems within a global technology ecosystem? We are currently seeking individuals who possess strong knowledge and experie…
Est. 55,000 EUR
Our brand-new Tech Hub in Málaga is located right by the Mediterranean Sea. It’s not just an inspiring place to work, but also the opportunity to be part of an exciting project that’s shaping the future of iGaming techno…
Est. 55,000 EUR
At Betsson Group, the Player Rewards and Gamification Area ensures our customers come back for more! The Wow It’s all about loyalty. We provide a world class customer experience beyond the game play featuring exciting fe…
Est. 55,000 EUR
Are you an ambitious Database Engineer eager to embark on a journey of managing complex database systems within a global technology ecosystem? We are currently seeking individuals who possess strong knowledge and experie…
Est. 55,000 EUR
Are you an ambitious Database Engineer eager to embark on a journey of managing complex database systems within a global technology ecosystem? We are currently seeking individuals who possess strong knowledge and experie…