Description
appflame — a Ukrainian IT company building world-class products: Hily, Taimi, AdConnect.
Who we are today:
- 7 years on the market, 500+ employees, offices in Kyiv, London, and Limassol, plus a coworking space in Warsaw.
- In 2025, appflame ranked 5th among Ukraine's 50 best employers according to Forbes and won in the "Place for Growth" category.
- Our apps Hily and Taimi are among the Top 5 dating apps in the U.S., with over 70 million users. AdConnect and Mailkeeper build and scale our own B2B and B2C solutions.
Our mission: Flame up the world with Ukrainian products.
Our goals:
- Reach the top 5 product companies in the world.
- Become a unicorn — and turn Ukraine into a country where unicorns are born and thrive.
We're looking for daring, ambitious, and "a little crazy" people — those who love building real products and dream of launching cool startups. You have the ambition; we have the conditions to make it happen.
Your project:
AdConnect. It is a business within appflame that specializes in building innovative solutions in performance marketing and digital products development.
Our performance marketing includes Social, PPC, Native, and Display advertising.
Within these areas, we help businesses from around the world acquire new customers through Meta, Google, TikTok, Bing, Taboola, and more.
You will:
- Own a key product area — from idea to measurable impact, driving growth in engagement, retention, and monetization.
- Turn insights into action — discover user needs, define hypotheses, and translate them into clear product experiments.
- Shape the roadmap — prioritize initiatives that balance user delight, trust, and revenue.
- Collaborate cross-functionally — work closely with engineers, designers, analysts, and marketing to deliver meaningful results fast.
- Lead experiments and A/B tests — validate ideas quickly, learn continuously, and scale what works.
- Improve monetization loops — optimize credit usage, paywalls, and bonus mechanics for sustainable revenue growth.
We'll have a match if you:
- Have 3–5+ years of experience in product management within B2C digital products — ideally communication, dating, or social platforms.
- Are familiar with global markets (US, UK, Canada, Europe, LATAM) and the cultural nuances that shape user behavior.
- Bring a proven track record of moving metrics — you've owned and improved KPIs such as retention, ARPPU, or conversion.
- Are highly data-literate and make decisions based on insights rather than opinions (SQL, Tableau, or similar).
- Prioritize and execute with clarity — you turn chaos into actionable roadmaps and deliver results fast.
- Have hands-on experience with experimentation and A/B testing, and know how to design, run, and interpret experiments.
- Bring a growth mindset — you learn quickly, challenge assumptions, and care deeply about both the product and the people you work with.
- Understand user acquisition and paid marketing funnels.
Will be an advantage:
- Experience working with communication, dating, or social discovery products at scale.
- Experience with transactional or credit-based models.
- Leading cross-functional teams or guiding teammates.
What we offer:
Work
Choose where you work best. Join our modern office with all the office benefits, or work remotely with modern equipment and a budget to set up your home workspace.
Health & Wellbeing
- Medical insurance in Ukraine or healthcare compensation abroad.
- Unlimited paid sick leave and 31 paid vacation days, including public holidays.
- Benefits Cafeteria budget.
- Additional on-site health and wellness benefits for office-based teammates.
Learning & Growth
- Competitive compensation and regular salary reviews.
- Personal Learning Budget.
- English lessons and Speaking Club.
- Corporate library and learning platforms.
- Career Maps, rotation opportunities, and knowledge-sharing.
Community
- Team buildings and regular corporate events.
- Interest-based communities.
- Online and offline team activities.
appflame Foundation
Since the beginning of the full-scale invasion, appflame Foundation has supported Ukraine and our military teammates.
Extra Perks
- Corporate discounts across a wide range of brands and services.
- Really fiery referral bonus program.
Why appflame?
- Build Ukrainian products that compete with the best players on the global market.
- Bring your own ideas to life instead of being a cog in the system.
- Direct contact with Snapchat, Facebook, Google, and Apple, and access to their best practices.
- Work with a global market and a massive audience.
- A team of like-minded people focused on results.
- Well-established processes and real opportunities to grow within the company.
- Transparent evaluation based on personal performance indicators.
Join our team — it's going to be hotter than you can imagine.
We are against all types of discrimination, bullying, and stereotypes. We provide equal employment opportunities regardless of race, skin color, religion, gender, sexual orientation, gender identity, age, marital status, health status or any other characteristics.
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