Tata Harper Global PR & Influencer Specialist (Marketing)
AMOREPACIFIC US, INCNew York, New York, United States · Posted 1 month agoDescription
Job Summary
The Global PR & Influencer Specialist joins the Tata Harper Integrated Communications Team in New York. This role will focus on supporting the development and execution of insight-driven communications strategies with an emphasis on PR materials development, influencer marketing and events management. Candidate should have their finger on the pulse of beauty, wellness and lifestyle influential voices. Strong communication, writing and organizational skills will help you to thrive in this role.
Key Responsibilities
PR support:
- Lead product ordering and delivery, including inventory management across brand and partner offices
- Support in development of global press materials, media and influencer lists and “always on” strategy
- Daily admin responsibilities, including but not limited to inventory, supplies, and calendar coordination
- Monitor industry news and social media for trends, insights and competitor activity.
Influencer management:
- Identify and research potential influencers, build and manage influencer lists, assist with outreach, and track partnerships and deliverables.
- Become fluent expert on influencer management platforms to build and monitor campaigns + reporting
- Support management of influencer activations and brand partnerships, contracts
- Lead product send outs and call-ins across media and influencer; help cultivate a network of influencer ambassadors.
Campaign and event support:
- Support all event concepting, planning, vendor negotiations and timelines
- On-site event support, as well as resulting reports and follow-up, as needed
- Partner with Social strategy and content team to capture and where possible, help edit specific events and concepts for organic social media posting
Reporting:
- Assist with tracking media coverage and influencer campaign results across key market; lead the creation and ongoing updates for monthly reports for key stakeholders
- Experience with platforms such as Launchmetrics and Traackr a plus.
Qualifications
- Bachelor’s Degree or higher, ideally in Communications or Marketing
- Must be highly organized, detail-oriented and deadline-driven
- Strong interest in developing skills in PR & Influencer Marketing (experience in both, preferred)
- Must have strong understanding of the beauty space and social media trends
- Must possess strong copywriting and communication skills
- Proactive, self-motivated multi-tasker who thrives in a fast-paced environment.
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse workforce, and AMOREPACIFIC US, INC, therefore, recruits qualified applicants regardless of race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
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