Senior Specialist - Marketing Key Account Manager (Media)
aCommerceBangkok, Thailand · Posted Jul 4, 2025Description
Job purpose
As a Marketing Key Account Manager (MKAM) at aCommerce, you will lead strategic paid media planning and execution for top e-commerce clients across Southeast Asia. Your primary responsibility is to ensure that integrated campaigns across Meta, Google, TikTok, Shopee, Lazada, and other online media effectively drive traffic, conversions, and revenue growth.
You will act as the key liaison between clients and internal teams—including paid media, SEO, CRM, platform specialists, and other key stakeholders—overseeing campaign performance, aligning execution with client KPIs such as GMV and ROAS, and providing strategic insights that drive business impact.
Job Responsibilities:
Client Management
- Serve as the key strategic contact for assigned e-commerce clients.
- Understand client business goals and translate them into actionable digital marketing plans.
- Lead client communications and performance reviews.
- Provide clear briefs and direction to internal teams.
- Maintain strong client relationships and ensure high satisfaction.
Campaign & Project Coordination
- Oversee and manage the execution of campaigns across various platforms.
- Collaborate with internal teams including media planners, creatives, SEO, CRM, and marketplace specialists.
- Ensure campaigns are launched on time, within budget, and meet quality standards.
- Monitor progress, troubleshoot issues, and ensure alignment with overall strategy.
Media, SEO & CRM Collaboration
- Coordinate with MPS (Media Planning Specialist) to develop strategic media plans.
- Review and ensure the completeness and quality of media plans before presentation to clients.
- Ensure SEO and CRM initiatives are aligned with overall campaign objectives.
- Facilitate integration of media, SEO, and CRM efforts to drive performance.
Platform Expertise & Strategy
- Leverage platform-specific knowledge across Meta, Google, TikTok, Shopee, Lazada, and other online media
- Advise clients on platform trends, ad formats, and marketplace best practices.
- Guide optimization strategies to improve ROAS, conversion rates, and customer engagement.
Reporting & Analysis
- Review and consolidate campaign performance data and reports.
- Analyze metrics such as GMV, ROAS, CTR, and CPC to derive actionable insights.
- Present reports and strategic recommendations to clients.
- Use data to inform future media planning and creative direction.
Key Requirements:
- Bachelor's degree in communications, marketing, public relations, or a related field
- 3-4 years of experience in digital marketing, client servicing, or performance marketing (e-commerce or agency background preferred).
- Strong understanding of online media platforms including Meta, Google, TikTok, Shopee, and Lazada.
- Strong analytical mindset with the ability to leverage data for decision-making.
- Strong understanding of marketing communication theory and principles.
- Ability to think strategically and creatively.
- Excellent written and verbal communication skills.
- A self-starting attitude – the ability to work independently and take initiatives
- Ability to manage multiple projects simultaneously
- Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD
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